Volume 108
April 20, 2022
  • Form & Function
  • Educational Program Architecture
  • Your Curation
  • Slip Sheet Displays
  • Visible Placements
  • 2-Way Street

Have you seen or visited the Guggenheim Museum in New York City? For art enthusiasts, its awesome display presents an architectural masterpiece.

Louis Sullivan, the “Father of Architectural Modernism” said, “Form ever follows function” and his famous mentee, Frank Lloyd Wright, echoed with, “Form and function are one.” 
As last week’s issue introduced, Omni-Channel methods should, with Positive Cycles, AUTOmatically integrate these aims:

Motivated by Sullivan and Wright’s interpretations, it should be evident that Educational Program Architecture, with well-designed forms will increase awareness about how your The Art of Hearing practices.
This July 2020 issue asserted your Educational Curation roles. For newer Practice Growth Insights readers, please explore, with this preview:

“While convenient access to a massive merchandise array is appealing, consider how well organized it all is. Find it easily, read reviews and with a single click, delivery is quick. And for sure, those buying this also wanted that. Evidently, many find it interesting how one thing leads to another.

“With our strategically practice-branded plans, consider yourself an “Educational Curator” who like art museum curators, decide which collections, designs and calls to action should be featured where, when and how.”


Guided by Whole Person Care objectives, as our Dementia collections’ Top 10 Omni-Channel Awareness catalysts present, envisage how versatile forms will functionally signal your clinical expertise. Through this prism, think about your favorite journal, news source or lifestyle magazine. Does its familiarity make you feel right at home?

Your practice-branded educational materials will exhibit benefits from a dependable look across media channels. From a health literacy vantage point, formatting uniformity makes relevant content more understandable at point of care, in community and online.

Last week heralded how, By Design, educational handouts neatly replicated canvas artwork:

Our Dementia collection continues with…

Visible placements at related points of care are educational touch points promote Art of Hearing awareness of fellow healthcare providers, their staff and patients. In addition to primary care providers, identify other interdisciplinary opportunities. With Dementia in mind, prioritize:
Progressive practices seeking first mover advantages, industry leaders confidently demonstrate how to develop medical referrals. Even so, with trepidation, newcomers inquire, “why should they refer to us?” 

Actually, the more apropos question is why to, as medically indicated, refer to them. At the core, because Whole Person Care is a 2-way street where not enough meet.

With patient-centered “referral generosity,” related specialists apply their clinical skills to improve quality of life. Further, remarkably, is surprise the Golden Rule holds us accountable. While overly aggressive others are perceived as “wanting to sell something,” your genuine professionalism is well-received.

Succinctly, this previously highlighted Go-Giver parable is described as, “a little story about a powerful business idea.” 
The Go-Giver by John David Mann and Bob Burg

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.
“Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.”
As a practical matter, how do busy Go-Givers consistently stay in touch with 100’s of fellow healthcare providers? Next week provides a refresher on physician referral postcards, just what the Doctor ordered.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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