Volume 71
August 4, 2021
Snapshots, For the Better
  • Creatures of Habit
  • Informative Content
  • Prior Books
  • The Heath Brothers
  • Made to Stick
  • The Curse of Knowledge
Change for the better is elusive. With our SLC (Senior Living Community) Educational Menu planned, Amplifying Your Influence requires methodical application of proven advocacy techniques. We are creatures of habit with, personally and professionally, the status quo our toughest competitor. Starbucks, Netflix, Amazon or sweet treats perhaps?

By introducing grassroots educational marketing concepts which Elevate the Profession, progressive pathways can achieve remarkable results. Loyal readers of Practice Growth Insights see our informative content features include:
  • Snapshots, for the Better, an issue preview
  • Strategic narrative, co-created with best practices nationwide
  • Pragmatic examples of tactical use cases
  • Enlightening or emotive videos
  • Motivational quotes that inspire
  • Presentation links with proprietary designs
  • Visually interesting graphics and also…
  • Selected books as wonderful resources

“If you are not willing to learn, no one can help you.
If you are determined to learn, no one can stop you.”
— Zig Ziglar

Prior book features include:
May I suggest checking out these literary delights? Personally, I learn more reading them the 2nd (or 3rd) time.

Starting with Why, we will systematically showcase books viewed as potentially high impact resources. Why potentially? Once again, because our busy status quo makes it difficult to invest time required to read, study and apply advantageous insights. While, like Continuing Medical Education, these pursuits may be challenging, they are uber worthy.

In fact, are subject matter experts eager to impart knowledge also cursed by it? As we will discover, our answers and solutions start Simply.

The prolific authors, Chip Heath and Dan Heath are well known. With many of you, I have enjoyed “talking about the Heath brothers” and brainstorming on their words of wisdom. For example, Made to Stick, published in 2007.
Interestingly, our learning about “Sticky Ideas” starts with understanding The Curse of Knowledge, defined as “Once we know something, we find it hard to imagine what it was like to not know it.” To illustrate, we hear about a fascinating psychology experiment at Stanford in 1990. (pages 19-21)

Elizabeth Newton Ph.D. was “studying a simple game in which she assigned people to one of two roles: ‘tappers’ or “listeners.’ Tappers received a list of twenty-five well-known songs, such as Happy Birthday to You or The Star-Spangled Banner. Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on a table). The listener’s job was to guess the song, based on the rhythm being tapped.”

Hazard a guess, what is the probability listeners would recognize (what should be…) obvious songs?
  • 90%
  • 51%
  • 33%
  • 10%
  • None of the above

Your answer? Spoiler alert, get surprised. Invest 5 minutes to experiment with a family member or colleague who thinks they are a great listener. What song is in your mind?
The correct answer? 2.5%, 3 (Stanford) students out of 120.

How can this be? “When a tapper taps, she is hearing the song in her head. . . . Meanwhile, the listeners can’t hear that tune — all they can hear is a bunch of disconnected taps, like a kind of bizarre Morse Code.

“It’s hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it’s like to lack that knowledge. When they're tapping, they can’t imagine what it’s like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.
How do we combat the Curse of Knowledge and SUCCESfully create ideas that are Made to Stick? Next week, we will be glued to a rewarding model that, with SO much knowledge to share, is music to our ears.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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