As guided by Whole Person Care, Health Literacy and Translational Research principles, we aim to regain business momentum and positive trends via systematically high return on investment methods. As emphasized in prior Practice Growth Insights, with intense public focus on medical issues and healthcare heroes, this is an ideal time for educational leadership. Just as we encourage our kids to respect teachers, pay attention and learn all they can, do we practice what we preach and “pass the test” by being lifelong learners who knowledgeably explain why Better Hearing is Better Healthcare? As we realistically aspire to the “new normal”, comorbidity education starts at home, within our practice, triggered by each patient encounter and teachable moment.

As medical educators with interim and long-term goals in mind, strategic themes provide useful constructs with reputable and relevant lesson plans. “ Did You Know? ” is a memorable theme we established years ago. Why? As previously highlighted, because the marketplace of healthcare ideas indicates more folks need to.

Case in point, dual sensory loss comorbidity is near and dear to me, as activities of daily living for those with hearing and vision loss can be complicated in life-altering ways. After all, if two of the body’s five senses do not function properly, quality of life may be greatly diminished. While we assess our rapidly changing competitive landscape, do we consistently urge patients who prioritize vision health to, with similar intent, hear their best? Further, do you focus on dual sensory loss awareness initiatives with local optometrists or ophthalmologists, many who provide care to your patients? If not, why not?