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Snapshot:
- Empathy shows
- 7 Years
- Expectation setting
- Mental preparation
- 6 Caring Steps
- Go with the flow
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When counseling patients towards optimal quality of life outcomes, it is crucial to see things through their eyes and sensitively reflect feelings. Empathy may be defined as the capacity to understand or feel what another person is experiencing from within their frame of reference. For many essential reasons, we should all express and benefit from more empathy.With this aspiration, please watch The Cleveland Clinic’s emotionally inspirational video. |
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These closing words should be taken to heart:
“If you could stand in someone else’s shoes. Hear what they hear. See what they see. Feel what they feel. Would you treat them differently?”
From this perspective, we realize numerous patients, often encouraged by loved ones, have contemplated addressing hearing concerns for a while. When deciding to visit, are they typically anxious and unsure what to expect?
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While each patient’s first hearing care encounter differs, your expertise guides their navigating necessary action steps, diagnostically and emotionally. To proactively and visually distinguish your best practices process, our intuitive Pathway to Better Hearing design was developed. |
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This Influential Idea’s rationale:
From the start, we empathetically think with our heart. As a healthcare consumer, do you prefer knowing what to expect or being surprised? Most people like to anticipate scenarios to mentally prepare for them. If true for everyday events like morning commutes or grocery shopping, it certainly applies to hearing health evaluations which may been considered over a long period of time.
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To enhance expectation setting and reduce uncertainty, our Pathway to Better Hearing design clearly conveys 6 Caring Steps:
- Medical and Hearing History
- Physical Ear Exam
- Hearing Test
- Hearing Aid Demonstration
- Lifestyle & Needs Assessment
- Treatment Options Review
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Matching handout features these patient-friendly explanations:
- Gather your medical history to better assess your hearing condition
- We look into both ears to check their general health
- With advanced testing we measure your hearing
- Experience advanced technology for yourself
- We learn about your listening challenges
- We decide what treatment options will help you the most
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Envision this Influential Idea being In Sight with these logical placements:
- Easel or wall display in reception area
- Countertop display in waiting area
- Matching patient handouts
- Website
- E-Newsletters
- Social media
- Practice brochures
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Our process of co-creating your Influential Pathway to Better Hearing design is efficiently done. Simply:
- Reference customized design developed with leading practices
- Advise required additions, deletions or modifications
- Review practice-branded design in days, not weeks
- Provide explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- Get quick delivery, display prominently and establish daily use
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Once prominently displayed in your reception area, caring conversations should naturally flow with check-in procedures. Further, when scheduling appointments, patients can view on your website or receive digital version with a Practice Welcome email. Whether learning in advance or seeing at a glance, more will know what to expect, which increases clinical efficiency by answering frequently asked questions. |
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"Your life is your responsibility.
Choose the right paths for journey of a lifetime."
— Lailah Gifty Akita
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As patients compassionately experience testing and evaluation excellence, they will gain a better sense of your high integrity standards of care. Beyond whatever hearing aid or personalized solutions may be ideal, they must know your professionalism is the right fit and what questions to ask. In next week’s issue we share a dynamic duo with these goals top of mind |
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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