Volume 96
January 26, 2022
  • Keeping It Simple
  • Earned Not Collected
  • $500 Or 5 Minutes
  • Ripple Effects
  • Thank You Cards
  • Birthday Cards

Does your process of selecting and operationalizing opportune pathways to practice prosperity often feel complex? Are external locus of control issues like third-party payers, aggressive (quasi) competition, Costco, OTC, direct to consumer and numerous market disruptions weighing heavy on your mind? In fact, we admire and learn from industry leaders who consistently benefit from keeping it simple.
“Life is really simple, but we insist on making it complicated.”
— Confucius
After tiring clinical days, when perusing impersonal USPS mail destined for recycling, when is the last time a rare hand-written thank you note surprised you? Just then, were positive vibes elicited? That cue is telling.

With many competitive advantages requiring significant financial and time investments, authentic appreciation is momentarily priceless. While industry parlance commonly denotes patient acquisition costs, enlightened practices know cherished patient relationships are nurtured, not purchased. As healthcare consumers, we prefer trusted medical relationships be earned, not collected. True that.

Stated simply, if conservative estimates indicate acquiring patients typically costs $500 each, you may achieve better results via old-fashioned nice touches taking thoughtful planning and 5 kindhearted minutes. On personal and business levels, Just Saying Thanks strengthens connections, gets results and conserves marketing resources.
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Choose Right:

This fascinating study examines how ripple effects of being thankful stimulates positive waves.

“Researchers studying gratitude have found that being thankful and expressing it to others is good for our health and happiness. Not only does it feel good, it also helps us build trust and closer bonds with the people around us.

“It’s helpful to know who the people in our environment are who will do nice things for other people, because they are attractive relationship partners. 

“These findings build on prior research by showing that expressions of gratitude not only provide social glue for the people involved—the grateful person and the benefactor—but also spread beyond the dyad, affecting witnesses in ways that could reverberate throughout a group.”

Gratitude expression seems to be a unique kind of emotional experience that is really well-suited for relationship building,”
Evidently, Attitudes of Gratitude are healthy and wise investments.
These popular Thank You card styles from our collection each feature:
  • Eye-catching and engaging front 
  • Center spread top, with motivational quote
  • Center spread bottom, with space to write personal messages
  • Practice branding and website-directed QR code on the back
As a healthy habit, your conscientious team will routinely benefit from Saying Thanks after initial visits, final fittings, occasional service encounters, kind referrals or just because. Put pen to paper and express what is on your mind and in your heart.

In addition, wishing patients Happy Birthday is a fun and worthy endeavor. Make their yearly celebration more special by conveying appreciation for the privilege of being at their service. Helpful hint, mention how many years it has been since your first encounter and a fond memory. It takes a long time to make an old friend.

While viewing examples from our collection, ask yourself, do you like to open Birthday Cards and what sentiments do you ascribe to the sender?

Many ask, what color envelopes their nice touch cards should be sent in?

With white generic, for an extra dime or so, brand-matched and colorful options capture attention. Be sure to handwrite the address and use actual stamps. Kindness is Forever.

What are your creative ideas for custom Thank You or Birthday Cards or their delivery? Together, let’s have fun bringing them to life. For example, here is a winner…

Without incurring additional postage, many practices include dual-purpose business and appointment reminder cards. In Sight. In Hand. In Mind.

Speaking of nice touches, next week we will discover Good Humor, Healthy Hearing which Soundz Familiar™. Let’s have a laugh then.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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