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FRIDAY, APRIL 23, 2021
In this issue:
  • SVOG Deja Vu - Grant Portal Re-Opens Saturday!
  • Restaurant Revitalization Grant - Get prepared next week (see webinar section)
  • Tax Credits for Employee Vaccine Leave
  • De-Escalation Reminders
  • Tents
  • Size Matters (and don't let them tell you otherwise)
FINANCIAL RELIEF
Shuttered Venue Grant
IT'S BA-ACK!

After what seems like another endless wait, the SBA announced this evening that the SVOG applications will now reopen MONDAY, April 26 at 12:00 PM EST. It was originally scheduled to open Saturday, but that has now changed.

You may continue to register for a new account on the SBA website before the application opens.



Be sure to check out these UPDATED DOCUMENTS before you apply:

Restaurant Revitalization Fund
Everything Restaurants Need to Know About the Restaurant ...

Major help for the hospitality industry is finally within sight, even though that assistance will be too late for too many. Over a year after the pandemic began decimating restaurants across the country - shuttering thousands of venues, putting...

Read more
www.eater.com
Small and midsized businesses can claim tax credits for...

The Internal Revenue Service and the Treasury Department on Wednesday detailed a plan that will allow small and midsized businesses to claim tax credits for providing paid leave for employees to get COVID-19 vaccinations.

Read more
www.nrn.com
SOCIAL CITY
Tracking the Return to Normal: Dining

Since Morning Consult began tracking comfort levels in spring 2020, Americans have consistently said the activity they are more comfortable with is dining out. Morning Consult is tracking pent-up demand and excitement for many of the activities

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morningconsult.com
KEY TAKEAWAYS

Comfort Dining Out Dips Slightly: Last year, the share of the public who said they would feel safe dining out never passed 42 percent. That share reached 51 percent at the end of February and climbed to 57 percent by mid-April. As of the latest survey, however, it fell 2 percentage points to 55 percent.

Comfort With Outdoor Dining Is Still Significantly Higher Than Indoor: As cold weather ebbs in the early days of spring, Americans continue to prefer outdoor dining. Sixty-six percent of U.S. adults said they currently feel safe sitting down for a meal outside, compared to 53 percent who said so about indoor dining, a gap that has so far persisted this year. 

Share of Americans Who Predict They’ll Feel Comfortable Dining Out Within Six Months Ticks Down: As of mid-April, 72 percent of respondents said they’ll feel comfortable dining out within six months, down slightly from 75 percent who said so last week. The share of consumers who said they’ll feel comfortable within a month dropped 2 points to 46 percent after hitting a new high last week.

Takeout Is Most Popular Dining Option, as Delivery and On-Premise Trail Behind: Americans prefer takeout to delivery and going out to eat at restaurants, as 31 percent of consumers said they dine in at a restaurant and order delivery, respectively, at least once a week, compared with 41 percent who said they order takeout with the same frequency. None of those shares have changed significantly through April.

Roughly Half of Consumers Are Excited to Dine Out Again: That sentiment holds true across generations. Baby boomers have typically shown more hesitation than millennials when it comes to returning to most leisure activities, but 47 percent of the older demographic said they’re eager to get back to restaurants, approximately the same share of adults overall (49 percent) who indicated the same thing. Fifty-three percent of millennials agreed.
As we start "getting back to normal" different people will have different ideas of what that even means. How are people preparing to get back to socializing in person? Let's take a look...
Life In The Roaring 2020s: Young People Prepare To...

After Gabby LaRochelle, 22, got her first dose of the COVID-19 vaccine, she reached out to her friends to make travel plans for this summer. She can't wait to get out of her house in Clarksburg, Md. "So I was the one who was like, 'we need to...

Read more
www.npr.org
Nightlife Will Return, but the Sense of Community...

On a Sunday afternoon last March, I stood on the sidewalk outside a Silver Lake bar with a group of friends, a Chromatics billboard staring at us from across Sunset. We were there for a day party where I was one of the DJs scheduled to play.

Read more
www.lamag.com
As weather warms and more people come out to socialize, expectations and tensions can run high. It’s a good time to revisit de-escalation techniques with your staff.

SOCIABLE CITY SUMMIT
April 26-28
Summit speakers include two of Pittsburgh's own!

This year's Sociable City (virtual) Summit has a number of great sessions featuring many notable speakers across various sectors of the hospitality and adjacent industries. Pittsburgh's own Carleen King, owner of Carmi on E. Carson St will be a guest speaker during the Women Rising in Hospitality and Social Spaces: Continuing Progress for Women session. Our own Allison Harnden will also be speaking.

Register here if you want to get all the great knowledge and networking that the summit has to offer.

Topics will include:
  • Reflections on the Pre- and Post Pandemic Social Economy
  • Will Music Reunite Community and Revitalize Sociability: What is the Future of Live Music and Festivals?
  • Future of Mixology and Live Cocktail Demo
  • Real Time Chat: Should Streets Be Closed to Better Manage Crowds?
  • Real Time Chat: Underground Nightlife: Are House Parties the New Nightlife?

You can view the full schedule here
OPERATIONS
April is Alcohol Awareness Month, and while we are sure you are all aware of alcohol and safe service(because you're RAMP certified), we want to remind you that smart serving sizes also serve your bottom line! Every overpour costs you where it hurts most, so remember: size DOES matter!
A REMINDER ABOUT TENTS:

There are different rules between having tents on private and public property, so before you put up your tents for outdoor dining, make sure you are aware of what space you are using, and what rules apply.
UPCOMING WEBINARS

Employee Retention Tax Credit in the Second Half of 2021
Tuesday, April 27 3:00 PM Register here

Serving Up OSHA Compliance: How to Operate Safely in the Pandemic
Thursday, April 29 3:00 PM Register here

Restaurant Revitalization Fund Grant - Information Sessions with the SBA's Western PA District Office will be held at three different times next week:

"The SBA Western Pa District Office is hosting information sessions to help our small business community understand the Restaurant Revitalization Fund (RRF). We’ll discuss eligibility, funding, the application process and where to go for free assistance. You’ll be able to access the webinar through your computer or phone."

Tuesday, April 27 at 9:00 AM Register here
Wednesday, April 28 at 1:00 PM Register here
Thursday, April 29 at 9:00 AM Register here
Instant Replay: COVID-19 Vaccines for Your Employees: Issues & Options
MARKETING
From the PRLA:

Researchers from Carnegie Mellon University are developing a product to leverage the power of word-of-mouth marketing to drive growth in the restaurant sector. Business operators are invited to take a short survey to help the researchers better understand marketing pain points. All data collected is confidential and will not be used for commercial purposes nor shared with any third party.
Do you do Downtown?


With summer quickly approaching, we want to hear your opinions and plans on returning to Downtown for work or leisure. The Pittsburgh Downtown Partnership is taking part in a Downtown-specific sentiment survey that will compare our results to 33 other Downtowns nationwide.

All responses are confidential and will only be reported in aggregate along with other responses.


Please complete the survey by May 7, 2021. The survey will take about 5-7 minutes to complete. Your responses are invaluable as we assemble our resources to better prepare for your return to Downtown.
Check out previous COVID-19 resource newsletters for more information.

2021


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HELP US HELP YOU: Send your questions, challenges, or useful tidbits to Allison or Emily. Or give us a call at 412-400-9007.

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References to a specific product, process, or service does not constitute or imply an endorsement. Always, consult your professional service providers to decide if a resource is a right fit for your business.