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Welcome to

Two-Cents Tuesdays...



...all about the CX Journey and turning your moments of truth with customers from Zeros to Heroes!

Let’s make CX your differentiator...together we can get to the WOW experience!

My 2 Cents: "In every interaction, your brand leaves an impression. I’m here to help you make sure it’s the right one. With real-world examples, insights, and actionable tips, this newsletter will inspire you to think differently about customer experience—showing you how small changes can lead to big impact."

Nora Osman

CX Storytime: EXceptional Listening- a Leadership Hero Moment



Sometimes, the most exceptional leaders aren’t the ones who make the loudest decisions—they’re the ones who listen the hardest. I was reminded of this during a recent Voice of Customer (VOC) assessment when I met a manager who truly embodied what it means to lead with empathy and inclusivity.

This manager didn’t have much notice about her meeting with me, but you’d never know it. She came prepared—notepad in hand, a detailed list of themes, and specific examples ready to discuss. What stood out to me wasn’t just her organization or thoroughness; it was the deliberate care she took to represent her team’s voices.


In the short time before our meeting, she’d gone out of her way to speak with her team, gathering their thoughts, concerns, and insights. She wanted to make sure their voices were heard—even though they weren’t in the room—and especially because they weren’t in the room. That level of thoughtfulness transformed a routine meeting into something extraordinary.


What struck me most was her humility. She recognized that she wasn’t the smartest person in the equation. Instead, she saw her team as the true experts, the ones closest to the work and with the greatest ability to influence outcomes. This mindset—valuing the collective over the individual—is what made her leadership exceptional. It wasn’t about her; it was about empowering her team to create meaningful change.


This act of EXceptional listening was more than just a preparation technique—it was a demonstration of kindness, respect, and inclusivity. She showed her team that their opinions mattered, and that’s the kind of leadership that builds trust, engagement, and results.


The CX Lesson

Exceptional customer experiences start with exceptional employee experiences. When leaders take the time to listen, include, and amplify their teams’ voices, they’re not just solving problems—they’re building a culture where everyone feels valued and heard.


So here’s a question for all leaders: Are you listening hard enough to the voices that aren’t in the room? If you aren't, let's get you there...I can help!

Wisdom in Words


"Wisdom is the reward you get for a lifetime of listening when you would rather have talked." – Doug Larson

A Bit on Motivation- the AMP of it all

Daniel Pink, a well known author of many books, amongst them "Drive", is also well known for his simplistic way of explaining what motivation is comprised of, for most of us anyway. I've treasured this explanation for just over a decade now, but definitely want you to have it as well.


So do watch/listen, and share!

TIP of the Week

AMP Up Your Team




Motivate your team with Autonomy, Mastery, and Purpose:


  • Autonomy: Let them own their work and make decisions.


  • Mastery: Help them grow and excel with new challenges.


  • Purpose: Connect their efforts to a larger mission.


When you AMP up your team, you unlock their full potential. How will you AMP them up this week?


Inspiration Corner


Do the REPS, Even When You Don’t Feel Like It

Let’s face it—some days, motivation is nowhere to be found. There are mornings when I don’t want to get out of bed, go for that walk, or open my laptop to dive into emails. But here’s the thing: I do it anyway.


Why? Because if you wait until you feel like doing something, you’ll probably never do it. The truth is, action comes before inspiration—not the other way around. It’s like Nike’s brilliant slogan: Just do it. You don’t have to feel ready, motivated, or even energized. You just need to start.


It’s not about being perfect; it’s about being consistent. Showing up every day—even when it’s the last thing you want to do—changes everything. Over time, the act of doing rewires how you think and feel. It’s the REPS that build your strength, momentum, and ultimately, your success.


So when that alarm goes off and the urge to snooze hits, remember this: You don’t need motivation to take the first step. You just need to move. Change your behavior, and your thoughts and feelings will follow.


Because the work comes first, and the inspiration will catch up! Trust me on this one.


Missed previous newsletters? No worries, here are the last 10!



Vol 2.3 2025-01-21 The Ultimate EXperience- Your Employees'

Vol 2.2 2025-01-14 When Optum was anything but Optimum

Vol 2.1 2025-01-07 5 Ways to Treat Yourself Right- as Your Own Customer

Vol 1.16 2024-12-31 My bank, my CX hero

Vol 1.15 2024-12-24 The 5 C's of Effective Communication

Vol 1.14 2024-12-17 Primary Care: A Lesson in CX Zero

Vol 1.13 2024-12-10 Yuka- Empowering Smarter Choices with Simplicity

Vol 1.12 2024-12-03 TikTok: The Ultimate CX Playground

Vol 1.11 2024-11-26 Stone Soup & Building Buy-In

Vol 1.10 2024-11-19 Coloring Outside the Lines: Ritz-Carlton story

Vol 1.9 2024-11-12 How Service Desk Became the Heartbeat of the Hospital

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ADVISORY SERVICES

By the way, Norvana is here to help you and other companies who want to curate an excellent customer experience, with each and every moment of truth. Whether it is designing different experience channels (portals, chatbot, email, phone) or ironing out wrinkles in the processes, we're there for you. And most of all, we're there for the PEOPLE part, with skills assessments, mentoring /coaching, and organizational change management for you along that long journey on CX.


Click case studies to learn of successful CX implementations delivered.

Click testimonials to hear how customers experienced this journey.

Let's chat! Book a call/meeting with Nora and explore the possibilities!

Request Meeting with Nora

COACHING

Whether you're on a corporate or individual journey of transformation, let us help you get there with grace! Norvana offers practical leadership coaching to help you get clarity and consistency in your approach to growth. Work with Nora on developing your personal strategy, with her by your side as an accountability partner!


SPEAKING

Need more inspiration? Hire Nora to deliver an awesome keynote or motivational speech to your group or corporate team. Nora knows how to simplify the most complex concepts and delivers ideas in ways that resonate with your audience.




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