CX Storytime:

A Hero Moment- Yuka- Empowering Smarter Choices with Simplicity

Last week, in my Better, Brighter, Beautiful New You keynote presentation at the IWILL event in NYC, I shared the life-changing journey I embarked on to detoxify my world—starting with food, then water, air, and beyond. What stood out to my audience wasn’t just the journey itself but how easy it can be to begin making smarter, healthier choices. And that brings me to this week’s CX hero: Yuka.

If you’ve never used the Yuka app, let me introduce you to a game-changer in the world of consumer empowerment. This app makes understanding the quality and safety of the products we buy—especially food and beauty items—as easy as snapping a picture.

Simply scan a product’s barcode, and within seconds, Yuka delivers a detailed rating, breaking down the good, the bad, and the ugly. No confusing jargon, no digging through ingredient lists—just clear, actionable insights to help you make better decisions.

This simplicity is what makes Yuka shine as a CX hero. Let’s break down what works so well:

1.Ease of Use

The scanning process is intuitive, fast, and seamless. No tutorials are needed—you open the app, scan, and voilà! This frictionless experience removes barriers and keeps users engaged.

2.Clarity and Transparency

Yuka doesn’t just tell you what is bad; it explains why. Whether it’s a harmful ingredient in a moisturizer or an additive in your favorite snack, you’re empowered with the knowledge to make informed choices.

3.Personalized Value

The app feels like a personal advisor. It’s designed with the user in mind, offering alternative product suggestions for anything that doesn’t meet your standards. That’s next-level customer care.

4.Empowering Results

Like the changes I shared in my presentation, Yuka makes it easy for anyone to take action. It gives you the tools to build a healthier lifestyle without needing a chemistry degree.

The CX lesson here is clear: The best customer experiences don’t just solve problems—they empower. Yuka takes something daunting (navigating the hidden dangers in everyday products) and makes it approachable, actionable, and even enjoyable!

As I told my audience, making changes to better your health and environment doesn’t have to be overwhelming. Tools like Yuka simplify the journey, proving that the right CX can make even the most challenging goals feel achievable.



What’s your CX hero this week? What tools or services have made your life easier or inspired a better version of yourself? Let me know—I’d love to feature them in a future newsletter! Share it with me!

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This week, I had the honor of presenting two keynotes—one in NYC, the other in Philly—each deeply personal and profoundly different, yet equally impactful.

The first was my personal story: a five-year health journey that began with a wake-up call during the pandemic which transformed my life. It wasn’t an easy road—resetting everything from food to fabrics—but the lessons were too valuable to keep to myself. I wanted to empower others with the knowledge that change is possible, even when it’s hard, and that the results can be life-changing.

The second keynote took me down a professional memory lane, spanning 30 years of implementing customer-centric transformations in service delivery. Sharing the lessons from decades of work felt like passing along a legacy of insights, wisdom, and hard-earned strategies.

Both journeys were challenging, but stepping back to reflect on them—and then sharing those nuggets with my audiences—was deeply rewarding. What stood out most was this: the more personal the story, the more powerful the impact.

As I stood in front of my audiences, in my "hero shoes"—my red Wonder Woman velvet boots in NYC and red cowgirl boots in Philly—I felt a sense of pride and purpose. These weren’t just presentations; they were opportunities to connect, inspire, and plant seeds of influence and persuasion.

I’ve learned that the preparation, the courage to be vulnerable, and the sincerity of sharing both the highs and the hard parts make all the difference. The audience doesn’t just hear your story—they feel it. And when they feel it, they walk away with something unforgettable.

So here’s my takeaway for you: step into your hero shoes. Share your journey—personal, professional, or both—and do it with authenticity. Your story matters.

If you'd like to explore your own healthy body/mind reset- reach out to me to discuss how I can support you through that journey!