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Welcome to

Two-Cents Tuesdays...



...all about the CX Journey and turning your moments of truth with customers from Zeros to Heroes!

Let’s make CX your differentiator..together we can get to the WOW experience!

My 2 Cents: "In every interaction, your brand leaves an impression. I’m here to help you make sure it’s the right one. With real-world examples, insights, and actionable tips, this newsletter will inspire you to think differently about customer experience—showing you how small changes can lead to big impact."

Nora Osman

CX Storytime:

A Hero Moment- Stone Soup & Building Buy-In


Getting buy-in for change can feel impossible, especially when people don’t immediately see what’s in it for them. But I’ve learned that influence, not authority, is the secret ingredient. It’s about showing why something matters and inspiring people to want to be part of the journey. It’s like making Stone Soup.


If you’ve never heard the story, here’s the gist: A hungry beggar woman in a village promises to make a delicious soup from nothing but a stone. She convinces one villager to share water, another to toss in an onion, then others a potato, carrots, and so on. Soon, everyone’s pitched in a little, and together they’ve created something remarkable, a soup like no other!


I’ve seen this work in real life—like the time we built a knowledge base for our IT team. At first, the Level II and III techs resisted. “Why should I document what I know?” they asked.


But we started small, explaining the why: a knowledge base would empower the Level I Service Desk to resolve issues faster for the customers, help us train new team members

more easily, and finally it would reduce

the constant flow of escalations to level II/III team members.



Then we hit the jackpot: fewer calls during weekends and vacations. That clicked. Suddenly, documenting their expertise wasn’t a burden; it was a way to reclaim their time and become heroes—not just for knowing the answers but for sharing them. Recognition poured in, and before long, more SMEs wanted to contribute.

It all started with one “stone”—a simple idea—and turned into a collective effort that created something extraordinary.


The next time you need buy-in, remember: start with why, make it meaningful, and let others see how they can shine. Before long, everyone will want to join you in making the soup.


Click here for the original article!


TIP of the Week


Inspire Buy-In


Getting people to say “yes” isn’t about pushing—it’s about inspiring. Just like in the story of Stone Soup, where collaboration created something extraordinary, you can influence buy-in with a few key strategies.


1. Start with WHY.

Help people understand the purpose behind the idea. When you communicate how it benefits the team, the organization, or even them personally, you turn skepticism into curiosity.


2. Show progress early.

Quick wins build momentum. Even small, visible steps can prove that the effort is worth it and inspire others to jump on board.


3. Share the success.

Recognize contributions and celebrate the wins. When people feel seen and valued for their input, they’re not just participants—they’re champions for the cause!


Inspiration Corner


Gratitude, Gatherings, and Joy


Thanksgiving is one of my favorite times of the year, if not my absolute favorite. I love the fall in the Northeast—the gorgeous red, orange, and gold foliage everywhere, the cool breeze, and the cozy sweaters we start pulling out. Most of all, I love the excuse to gather family and friends in our warm, welcoming homes to celebrate togetherness.


Every year, I’m inspired to host Thanksgiving at my home. I make a big deal of it, starting with brining my turkey two or three days in advance. I meticulously plan the menu, making list after list of ingredients, extras to add, and a mental timeline of when to start each task. For me, it’s not work—it’s joy. I truly believe the secret ingredient that makes any meal magnificent is love. When you pour love into the food, fuss over every little detail, and grin with excitement at how those details will delight your guests, the work stops being a chore and becomes, as they say, "a labor of love."


The faces around the table may change over time, and the menu may evolve, but the spirit of gratitude and peace that defines this occasion remains constant. As I write, my mind races with ideas for new side dishes and desserts to try. I can’t wait to set the table, my favorite part of it all. But most of all, I look forward to being surrounded by the people who fill my heart and my world with joy.


I’m thankful for everything this year has brought—the trials, the triumphs, the moments of truth, and the sparks of inspiration. I hope you savor this wonderful time with those who bring happiness to your life.


Happy Thanksgiving!

Missed previous newsletters? No worries, here are the last 10!


Vol 1.10 2024-11-19 Coloring Outside the Lines: Ritz-Carlton story

Vol 1.9 2024-11-12 How Service Desk Became the Heartbeat of the Hospital

Vol 1.8 2024-11-05 Trading Shoes and Building Legacies

Vol 1.7 2024-10-29 The Haunted Customer: How the Ghost of Bad Experiences Haunts CX Today

Vol 1.6 2024-10-22 Finding the Lemonade Stand Inside Us All

Vol 1.5 2024-10-15 Fine-Print Fiasco: The True Cost of Hidden Fees - Zero Moment

Vol 1.4 2024-10-08 Giftful Creations: When a Promise Fails to Deliver- Zero moment

Vol 1.3 2024-10-01 Zappos: the perpetual Hero, More Than Just Shoes

Vol 1.2 2024-09-24 Citibank Turns My Misfortune into a Hero Moment!

Vol 1.1  2024-09-17 CX Story about Amazon


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ADVISORY SERVICES

By the way, Norvana is here to help you and other companies who want to curate an excellent customer experience, with each and every moment of truth. Whether it is designing different experience channels (portals, chatbot, email, phone) or ironing out wrinkles in the processes, we're there for you. And most of all, we're there for the PEOPLE part, with skills assessments, mentoring /coaching, and organizational change management for you along that long journey on CX.


Click case studies to learn of successful CX implementations delivered.

Click testimonials to hear how customers experienced this journey.

Let's chat! Book a call/meeting with Nora and explore the possibilities!

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COACHING

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SPEAKING

Need more inspiration? Hire Nora to deliver an awesome keynote or motivational speech to your group or corporate team. Nora knows how to simplify the most complex concepts and delivers ideas in ways that resonate with your audience.




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