Many service providers believe that adding more features will enhance their product. However, each extra option can introduce unnecessary complexity, overwhelming users rather than helping them. Instead, focusing on what really matters allows you to build a product or service that truly resonates.

Take Google’s homepage as an example. With its single search bar and minimal distractions, it immediately guides users to what they need. Similarly, Airbnb’s streamlined navigation ensures that finding and booking a stay is effortless. Both examples demonstrate that when you cut out the extraneous details, the core value shines through.

Embracing essentialism isn’t just about design—it’s about understanding the customer journey. When you eliminate unnecessary steps and focus on a few, well-crafted interactions, you turn a basic service into a hero experience. The result? A product that is intuitive, efficient, and enjoyable.

Key Takeaways:

• Minimal Design: A clear, uncluttered interface improves usability.
• Focus on Essentials: Deliver only what matters most to the user.
• Streamlined Journey: Reduce friction and make every interaction count.

In today’s fast-paced world, simplicity isn’t just refreshing—so take a bite out of that apple....it’s essential for success!

Wanna share a product or service that's simple and works? Write me back!

My Latest Article

Halfway through February and time feels both fleeting and dragging. Burnout sneaks up on us with every “just one more task” until we’re running on fumes. I’ve been there, and I know how it feels to be stuck in slow motion. Last week I wrote a whole article about it, sharing details of what that feels like and how to counteract it.

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A few days ago, I took a bold step and finally let go of my 26-year-old China cabinet to reclaim my dining room. With a deep need for space and clarity, I repurposed the Curio from my living room to serve as my new showcase. But as I opened up the old cabinet, I was stunned by the sheer volume of “treasures” I’d amassed over the years: four full plate sets (including my formal china, my very first porcelain set, and two more), two tea sets, a dozen crystal wine and drink glasses each, multiple cake stands, serving platters, table cloths, cloth napkins, a complete set of silverware, and even three pairs of candlestick holders—even though I never burned candles. Sound familiar??? I hope not! And that wasn’t all—the Curio itself was overflowing with picture frames, bowls, and over twenty decorative pieces I can't even recall getting.

Laying everything out on the dining table was overwhelming at first, but it soon became a powerful moment of clarity. I realized that by paring down to only what truly mattered, I could shrink my collection to just 20% of its original size. It was both heartbreaking and liberating to decide what to let go, yet the freedom was undeniable.

In purging these excess items, I reclaimed not only my space but also my peace of mind. The journey taught me that when you commit to less, you invite more space, time, and freedom into your life. I can't get over how much space I now have, and how open and inviting it feels. What's more, I am going to use that damn china more now, and all that crystal, because it's far more accessible! And because we deserve to enjoy beautiful things while we're alive and not turn then into museum pieces!

The net lesson learned here- less is more. Avoid getting into this predicament by asking the hard question at the point of purchasing or accepting the item- is it truly essential? and will I get joy by owning and using it for years to come? If no, then you know what to do...walk away!

p.s. sorry if the image above gave you a migraine :/