Analytics is a free service offered by Google, that once added to your PPO site, allows you to view statistics about how visitors reach your site, how long they are staying on pages, which pages are visited the most, and more. It can even display a comparison of traffic between two periods, e.g., this week and last week.
There are currently two different types of Google Analytics properties: "Universal Analytics" and "Google Analytics 4" (GA4) properties.
Earlier this year, Google announced that Universal Analytics properties will stop processing new hits starting July 1, 2023. If you are using Universal Analytics, it is recommended you switch to a GA4 property. More information about this can be found on Google's support page at
https://support.google.com/analytics/answer/11583528.
You will likely need to work with your marketing team or the webmaster for your main website to transition to a GA4 property. Once you have a new GA4 tracking ID, also called a Measurement ID, email that information to
pposupport@museumsoftware.com so we can add the new code to your site. Google has put together instructions for finding your updated tracking ID at
https://support.google.com/analytics/answer/9539598.
Analytics can only provide statistics starting from when it is added to your site, so if you are interested in these statistics for all of 2023, send us your new ID as soon as possible!
Curious about what terms your visitors are searching for when using your site? Check out the User Guide for information on the
built-in search reporter.