The DL: Expanding into gaming areas is important for marketers to keep the pulse because it highlights how brands like DoorDash can leverage immersive gaming experiences to engage Gen Z and millennial audiences where they naturally spend time. It also demonstrates the power of branded content within interactive platforms, showing how companies can create authentic, culturally relevant touchpoints that blend entertainment and commerce.

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The DL: Nielsen fast nationals, on Monday, showed viewership of the Oscars down by 7% from last year. However on Tuesday, according to ABC, who accounted for additional measurements of viewership from mobile devices, PCs, etc., showed the numbers grew or more like broke even compared to last year. Viewership barely budged from year to year. Part of the problem is that the movies that were nominated this year had no traction.

Read More: MediaPost

DL: Amazon's influence is reshaping the streaming ad market, creating opportunities for small businesses to leverage Connected TV (CTV) advertising. The cost of ad space on major streaming platforms like Netflix, Disney+, and Amazon has become more affordable, with CPMs ranging from $38 to $40. This shift allows small to medium businesses (SMBs) to move their advertising spend from traditional linear TV to CTV, benefiting from lower costs and more targeted audience reach. Naturepedic, for example, successfully used a CTV campaign to drive customers to their stores. With Amazon's growing ad revenue and the increasing accessibility of its Demand-Side Platform (DSP), along with efforts from other platforms like Roku, NBCU, and Comcast, CTV advertising is becoming a powerful tool for SMBs to compete and utilize the engaging video experience offered by streaming platforms.

Read More: DigiDay