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KBA OFF-AIR HAPPY HOUR
THIS AFTERNOON IN BOWLING GREEN
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Celebrate the first day of spring with KBA's first OFF-AIR Happy Hour in Bowling Green. After a hard day, come relax and unwind with your fellow broadcasters. Complimentary drinks and appetizers will be available.
WHEN: Today, 5:00 - 7:00pm central
WHERE: Novo Dolce, 651 US 31W Bypass, Suite 101, Bowling Green
WHO: All KBA members are welcome to attend
We ask that you please RSVP HERE.
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2025 TALENT INSTITUTE
COMING TO THE UNIVERSITY OF KENTUCKY
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Applications are now being accepted for the 2025 KBA Radio Talent Institute, held May 19-24 at the University of Kentucky. Please consider sharing the information below or our flyer with potential students who have an interest in media.
Attendees will take a huge step toward starting their career in On Air, Podcasting, Streaming, Audio Production, News/Talk, Sports, Social Media, Sales, Marketing, Promotions and more!
The KBA Institute at UK creates opportunities for new and emerging careers in media. It is truly an incubator of well-rounded, well-educated college students, or recent graduates with a passion for media and a determination to get into the business.
The KBA Institute at UK is the campus-to-career connection most students need to begin their broadcast career, each not only learning from the dozens of pros but are able to network with them individually. This proves invaluable, as most will otherwise never have such an opportunity to meet and speak with these professionals. Likewise, these pros already have an introduction to these students who are available for open positions.
Upon completion of the institute, students will further their networking opportunities with access the National Radio Talent System's Career Center. This is where those in the industry are able to discover and hire NRTS graduates, who very likely, will be tomorrow's industry leaders.
Learn more and apply HERE.
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CONGRATULATIONS
KRISTIN CANTRELL JOINS BFOA BOARD
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The Broadcasters Foundation of America (BFOA) has elected Kristin Cantrell, Owner/CEO, Seven Mountains Media and CapCity Communications, Kate Riley, President and CEO, America’s Public Television Stations (APTS), and Peter H. Smyth, former Chairman and CEO, Greater Media, to its Board of Directors.
Chair of the Broadcasters Foundation, Scott Herman, said, “We are delighted that broadcast executives of this caliber will serve on our Board. Their advocacy for our charitable mission is exemplary. Their input and ideas will help us continue to reach out to broadcasters across America to help those in our business who are in critical need.”
The Broadcasters Foundation’s Board of Directors is comprised of highly respected broadcast executives who are committed to “giving back” through the Broadcasters Foundation. The members of the Board represent a wide array of broadcast and broadcast-related companies.
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RAB LIVE PRESENTATION
FRIDAY, MARCH 21 @ 12PM CT, 1PM ET
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Join RAB President Mike Hulvey for this one-hour presentation.
True writers write radio. And then re-write it some more. Get real-life advice and practical insights from award-winning copywriters that will amp up your creative radio skills and make audiences listen in and drive response.
Click HERE to register.
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"MARCH" WITH CAUTION
This is my tenth annual column for the Broadcast Law Blog on the subject of the potential pitfalls to broadcasters in using the NCAA’s FINAL FOUR and other trademarks or accepting advertising that use the marks. I began last year’s post with the comment that the last few years had been filled with changes in college sports. I also noted that the NCAA’s hard line against unauthorized uses of FINAL FOUR or its other marks had not changed.
As will be discussed in the links below, looking back over the last ten years, it is clear that the value of the NCAA’s basketball tournament rights has, however, greatly changed, which helps explain the enduring efforts to challenge unauthorized uses of its marks. Thus, broadcasters, publishers and other businesses need to continue to be wary about potential claims arising from their use of terms and logos associated with the tournament.
Read part 1 HERE.
Read part 2 HERE.
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THIS WEEKS MEMBER PIC
SPECIAL SENATE RECOGNITION
| | WKYT's Bill Bryant was recognized in the Kentucky Senate chambers last Thursday for 40 years of exemplary broadcast service. Bryant is pictured with Senator Reginald Thomas of Lexington. Senate Resolution 13 was adopted in Bill's honor. | | We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org | | |
MANAGING UP...
Sarah was a talented media sales representative at a major broadcast company. She consistently exceeded her targets and had a knack for building strong relationships with clients. However, her boss was often preoccupied with administrative tasks and struggled to support her to close bigger deals. This was frustrating to Sarah and limited her growth and performance. In our Leadership MasterClass (click to join), starting on April 10th, we work with managers and leaders to determine when to coach, train, and hold accountable.
Since not every manager has gone through our engaging program (yet), I thought it would be helpful to share with sellers how they can best manage up and get what you need from your boss. The first step is to understand what’s important to your boss. This is done with a series of unique questions you can ask during your next one-on-one meeting or anytime you feel comfortable doing so. It’s like an internal Customer Needs Analysis with your boss. A recent article in Harvard Business Review suggests:
“To succeed in your role, you need to understand what truly matters to your manager. However, many leaders struggle to communicate their priorities clearly. Instead of waiting for direction, you can ask them smart questions to not only decode what they need but also to position yourself as a strategic partner.”
The article goes on to provide seven suggested questions to ask your boss to understand her goals and priorities. We don’t recommend you pepper them with these questions all at once, but throughout the natural conversations or one-on-ones, you might consider having these questions in your back pocket to help:
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What goals do you discuss with your boss? This reveals what drives their performance reviews and decision-making. Listen for key metrics, repeated themes, and unexpected priorities—you may discover areas where your work has a more significant impact than you realized.
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What keeps you up at night about our team or projects? Unlike asking about general challenges, this invites vulnerability and honest insight. It helps you anticipate risks, proactively solve problems, and position yourself as someone who alleviates stress—rather than adds to it.
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What actions or changes would make the most significant difference in 90 days? The timeframe forces focus. If their answer is vague, follow up: “What’s one specific change we could make to achieve that?” If they’re unsure, offer options to guide their thinking.
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What do you wish you had more time to work on? This uncovers the work that’s important to your manager that keeps getting pushed aside by more urgent tasks. Look for opportunities to take on these high-value tasks to lighten their load while developing skills that benefit your career.
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What does good performance look like? Great performance? Let them define the baseline first, then dig deeper to determine what they value most in an employee.
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What emerging trends should we be mindful of? Your boss hears conversations and sees data you don’t. Understanding upcoming shifts in company strategy or industry trends positions you well to anticipate change and adapt.
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How does [a particular task] compare to my other responsibilities? This question can kick off a conversation to clarify why specific priorities rise to the top while others get put on the back burner. Should you need to set boundaries, this has the added benefit of making your boss aware of your bandwidth—without sounding like you’re complaining.
For me, the Key Takeaways for us are:
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Do Your Homework: Research thoroughly to back up your proposals with solid data and industry insights.
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Think Strategically: Show how your ideas align with broader company goals and market trends.
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Propose Solutions: Don't just present problems; come prepared with well-thought-out solutions.
In my experience as a busy manager with competing priorities, having team members approach you with solutions to a problem is far more appealing than the typical “gotta minute meeting” where they ask you to solve a problem. By managing up effectively, media sales representatives can achieve their targets and drive innovation and growth within their organizations.
| | Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn. | | |
MARCH 20, 2025
5-7:00pm central - KBA Off-Air Happy Hour - Bowling Green
MAY 15, 2025
9:00am - Board of Directors Meeting - Louisville
AUGUST 21, 2025
9:00am - Board of Directors Meeting - Lexington
NOVEMBER 20, 2025
9:00am - Board of Directors Meeting - Bowling Green
SEPTEMBER 14-15, 2025
Annual Conference & Awards - Owensboro
*All times shown are Eastern
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