The Intersection of Social Marketing, Social Media, AI, and Forestry

Moira Daley, Internship Project

This paper explores the application of social marketing techniques to forestry, including conservation efforts with family forest landowners. Additionally, quickly developing technologies like social media and artificial intelligence (AI) can further the impacts of social marketing by fostering an interactive dialogue and community between the audience and the marketer and accelerated learning. This analysis highlights the future possibilities for social marketing and social media to advance forestry conservation outreach and landowner and community behavioral change efforts. Social marketing has previously been researched by Dovetail Partners, and this paper is a continuation and update to the earlier research.

Government Contracting for Forestry Workshop in Minnesota's Arrowhead:

March 13th, April 2nd, & April 22nd



For new and experienced forestry contractors, including (but not limited to) loggers, tree service, planners, tree planters, and fuels reduction businesses. Get help deciphering the government contracting process, learn about current and future hand and mechanical work projects on public and private lands, and discuss challenges facing the forestry industry. There will be opportunities to connect with contract representatives from federal, state, and county agencies. Learn about the different contracting systems, prerequisite(s) for submitting responses/receiving an award, and what is needed to be part of a solicitation - insurance, certifications, etc. Additional information will be shared about upcoming work the government expects to contract out in the coming years. Learn more here.

Dovetail Partners Contributes to the Society of American Foresters release of "Our Forests, Our Future" in celebration of 125th Anniversary

The Society of American Foresters proudly starts 2025 by celebrating its 125th anniversary year of the organization with the release of its latest publication, Our Forests, Our Future. Kathryn Fernholz and Eliza Meyer of Dovetail Partners contributed to the writing of Our Forests, Our Future. The book has been released by the Society of American Foresters in celebration of the organization's 125th Anniversary. Kathryn and Eliza are authors for the chapter addressing forest policy history in the US. More than 20 authors contributed to the curation of this coffee-table style book that lends powerful insight to the forecast of our future by honoring the past that began in 1900. This information and more can be found at the SAF website linked here.

Balancing Forest Values and Benefits in an Era of Change

The U.S. Forest and Wood Products Inclusion Council is excited to share results from our Workforce Study Insights report!

This information is part of a workforce study focused on the forest and wood products sector led by Dr. Pipiet Larasatie at the University of Arkansas-Monticello. Its aim is to identify and characterize the existing labor force, and it explores issues and opinions around inclusion, recruitment, and retention.

You can find the full report here. We also invite you to share your learnings, feedback, ideas, and reactions related to the report via a brief survey here.