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OCTOBER 2024

Celebrate National Massage Therapy Week:

October 20th-26th


by Timeka Hunt, Board Member

National Massage Therapy Awareness Week, celebrated this year from October 20th to 26th, is an opportunity to recognize the transformative power of massage therapy. Whether you're looking to relieve stress, reduce pain, or simply enhance your overall well-being, massage therapy has proven to be an effective tool for improving both physical and mental health.

The Benefits of Massage Therapy


Massage therapy is much more than a luxury. It offers a wide array of health benefits, backed by research, that support a balanced lifestyle:


  • Stress Relief: Regular massage helps lower cortisol levels, a stress hormone, while increasing serotonin and dopamine, neurotransmitters that boost mood.
  • Pain Management: Massage therapy is often recommended for those suffering from chronic pain, including conditions like arthritis, migraines, and back pain. It helps improve blood flow, reduce muscle tension, and promote relaxation in stiff or sore areas.
  • Improved Flexibility: Massage can increase circulation and improve flexibility by loosening tight muscles, making it easier to maintain good posture and prevent injury.
  • Better Sleep: By relaxing the body and mind, massage promotes deeper, more restful sleep, especially for those struggling with insomnia or anxiety.
  • Mental Clarity and Relaxation: Massage therapy supports overall mental health, reducing feelings of anxiety and depression by promoting a sense of calm and well-being.

Ways to Make Massage a Part of Your Life


Incorporating massage into your routine doesn’t have to be complicated. Here are a few ways to make massage therapy part of your daily life:


  1. Book a Professional Massage - The simplest way to enjoy the benefits of massage is by scheduling regular sessions with a licensed massage therapist. National Massage Therapy Week is the perfect time to find local deals or explore new types of massage, from Swedish to deep tissue, to see what works best for you.
  2. Learn Self-Massage Techniques - Self-massage is a wonderful way to care for yourself between professional appointments. Techniques such as gently massaging your neck, shoulders, or feet can relieve tension at home or work. You can even use tools like foam rollers or massage balls for deeper pressure on tight muscles.
  3. Give the Gift of Massage - Massage makes an excellent gift for friends and loved ones, offering them the chance to experience relaxation and health benefits firsthand. Many massage therapists and spas offer gift certificates, making it easy to share the benefits of massage therapy during special occasions or holidays.
  4. Spread the Benefits of Massage Therapy - Use National Massage Therapy Week as an opportunity to educate others about the benefits of massage. Share your experiences on social media, attend a local wellness event, or host a workshop that introduces people to the therapeutic value of massage. You can also advocate for massage therapy as a holistic approach to health care in your community.

National Massage Therapy Week serves as a reminder to prioritize self-care and consider how massage therapy can be an essential part of your wellness routine. Whether you’re new to massage or a seasoned regular, this week is the perfect opportunity to explore its many benefits and spread awareness about its role in enhancing physical and mental health.

Texas Chapter President - Brenda Padilla

Hello and Happy Fall Y’all!

Well, aren’t we the luckiest profession out there? Yes, we are! We are truly amazing in that here in Texas we have 159 new members for the months of August and September. This now brings our total to over 5500 AMTA members in the Texas! I am so happy and elated that this number keeps growing so much based on all of you and the community spirit that we have grown in the past 2 years. Great job everyone! Remember that AMTA has a “Refer-A-Friend” reward system. If a therapist joins AMTA and mentions you by name on the online form, you will receive an Amazon gift card. The benefits of AMTA just keep growing!


In August, I was fortunate enough to join the other Board Members and Chair Members at the National Convention in Tampa Florida. It was a week-long working vacation with my AMTA Texas family that I enjoyed very much. The first few days were training for various board and chair members. These were long days but packed with good information that will be shared with all of you as the year progresses. On Wednesday was the Assembly of Delegates meeting. It was great to see Michaelle Fisher and Amy Scottino engaging in lively conversations regarding the proposals that you will read about in their upcoming articles. Thursday through Saturday was the actual convention itself. It was a great time had by all with lots of education, vendor hall and its goodies and most of for me it was community and camaraderie. I met new faces and reconnected to old ones. I was able to bring all the exciting and successful things that are happening here in Texas and share them with other chapters. I had a great time just being with our own Board and Chair Members too. We meet monthly via Zoom but it is really nice to spend time together. Best of all, and some of you know this but the 2025 AMTA National Convention will be in Dallas!! I can’t wait to have all of the Texas Chapter members up here at convention! We are planning a Texas Chapter gathering for all members so we can Meet & Greet and have a blast! Keep your eyes out for more information as we get closer to August 2025.


As most of you heard of the IMpact multistate licensing agreement. This will enable licensed massage therapists to practice in the states that join that compact rather than get a license in every state in which they want to practice. This was originally formed to help out the military spouses as they traveled for service. The idea was liked by some and is in the process of being accepted in all 50 states and Washington D.C. This idea is not supported by AMTA National nor will AMTA use resources to fight it. This Impact is completely voluntary and not at all required. The State of Texas will not join in the compact. We are just keeping you up to date with what is going on around the world of Massage.


Speaking of keeping you in the loop – You are invited to a Medicare Advantage (MA) 101 Webinar for Massage Therapists. As part of our government relations policy series, AMTA invites you to a valuable educational webinar designed to deepen your understanding of Medicare Advantage (MA) and its growing role with the broader Medicare system.


Event: Medicare Advantage (MA) 101 Webinar

When: Tuesday, November 12, 2024

Time: 4-00pm- - 5:00pm CST


This Webinar aims to provide massage therapists with crucial insights into how to navigate and engage with Medicare plans effectively. All is encouraged to attend – all massage therapists. AMTA members or non-members. Please share this information and plan to watch this informational webinar. Check your email accounts. An email was sent out about this on October 1st.


Hang tight but information will be released very soon regarding our 2025 State Convention. It will be in Corpus Christi! Location and dates are soon to follow. Keep an eye for those important dates. As the fall time is here remember to keep up with your regions, your AMTA friends and of course family. Enjoy these times that makes us who we are and the very special therapists that we tend to be!


Yours in service,

Brenda Padilla


Texas Chapter President

Carolyn Miller

Secretary

Happy Fall AMTA Texas chapter members!!! It appears time has flown by us again as we settle into the last quarter of the year. As secretary, I am honored to take meeting notes and let me tell you that your AMTA Texas Chapter board has been busy planning and organizing to bring low-cost, top-notch education throughout the lone star state. Meet and greets are held monthly, and we have several 1 to 3-day CEU classes hosted throughout the year. If you are still wondering how to get continuing education, look no further, as your next class might be in your neighborhood. Check out our chapter page for all the latest meetings and classes at https://tx.wp.amtamassage.org.

This year's AMTA national convention was hosted in Tampa, Florida September 12-14, 2024. Several meetings and events were held prior such as the Assembly of Delegates, Volunteer Leadership Conference, President's meeting, and Board of Directors meeting to name a few. National convention is a time when massage therapists from all over the country unite in a centralized location to revamp our career by reconnecting with fellow massage therapists, discovering the latest tools of the trade in vendor hall, and receiving newfound education from multiple classes over a 3-day time frame. Our state chapter dinner was held the 2nd evening of convention at a local restaurant connected to the convention, Harpoon Harry's Crab House. While the seafood was out of this world, it was the wonderful conversations and laughter surrounding the table that made it a memorable evening for me personally. We also managed to sightsee around Tampa through walking, trolley train, or water Uber (boat) as I called it because you could get on or off at different pier stations. A word of caution, the humidity will grab your attention and be prepared for afternoon showers as they are common. 


I was nominated and selected to receive the National New Volunteer of the Year Award. This award surprised and made me reflect on why I became a chapter volunteer and what I have learned over the past 2 years volunteering for our chapter. At the time, I wanted to give back to the massage field, and I was looking for like-minded people who like to chat about career growth and creating a better quality of life as an LMT. However, I underestimated the heartwarming joy of receiving as I only had the thought of giving in mind when I decided to volunteer.  I hope shedding light on this award inspires everyone in the Texas chapter to become involved whether you attend a meeting, local class, or state convention; become a regional coordinator; or perhaps run for a board position. AMTA Texas chapter will welcome you with open arms! Whether you volunteer or participate, your contribution helps to bring inspiration and prosperity to the massage field for many years to come. Again, with all my heart, thank you for nominating me and supporting me on my volunteer journey AMTA Texas Chapter, it truly is an honor.


We have so many amazing things happening in our state, stay tuned as your AMTA Texas board is working in the background, finding more ways to better serve you in 2025.

David Falknor

Financial Administrator

Wow! What a week at AMTA National Convention in Tampa, FL. My week started at the Volunteer Leadership Conference (VLC), then the convention itself, with vendors (50+), Continuing Education classes, and more.

At VLC, I learned that each of our roles as volunteers within our state chapter have a significant impact within the whole organization. We only see our part as a small cog and don’t

really see the effect we have on others; but each of us are doing our part to promote our profession. No matter how small we see ourselves, we are generating great momentum. (Even

the national office keeps asking us what we are doing to grow our Texas chapter).


The Opening Session was pumped. We heard from AMTA President Kimberly Kane-Santos, National board members and the keynote speaker. Then we headed off to our CE classes with presenters such as Susan Salvo, Noel Poff, Jennica Klemann, Ruth Werner, and Nancy Dail just to name a few.


Meeting massage therapists from other states is great. We exchanged state pins and learned what other states are doing. The most exciting thing was the announcement of the location of the 2025 National Convention…..Drum roll please…..Dallas, Texas. Everyone said they were looking forward to coming to Texas!


My advice is to start making plans for 2025 now. Sign up as soon as registration opens, the classes will fill

up quickly.

Michaelle Fisher

2nd Board Member

and Delegate

Howdy Texas Chapter!


I'm thankful to be home in Texas. Feeling sad for all the lovely people I met in Tampa who have been through 2 hurricanes since convention. I was honored to represent Texas in the Assembly of Delegates. This was my last year. I was delighted to watch Amy step into her position. Please read her article for more info about the Assembly of Delegates. My position will be open if you've considered running. Don't hesitate to contact me with any questions.


If you have never been to an AMTA National Convention, be sure to come to Dallas next year. Nationally known presenters, huge vendor hall and energetic therapists from all over the US. We are going to show AMTA that Texas is the very best chapter!! As others have written, there are amazing classes, opportunities for great food & sightseeing, and the chance to share ideas with

diverse groups. I hope everyone reading this plans to come. Carpool with a group and share an AirBnB if that works best for you.


Texas is always a big deal at National convention. Carolyn Scott Naile was our Chapter Meritorious Award winner this year. Unfortunately, she passed before she could attend convention. Savitri Frizzell was recognized for 45 years of membership. Carolyn Miller was the National winner of the New Volunteer of the Year Award. Watch for a write up about these amazing women in our next newsletter.


Blessings,

Michaelle Fisher

2nd Board Member

2ndboardmemberamtatx@gmail.com

Timeka Hunt

Board Member

Timeka Hunt, Board Member


Hey Texas!! This years AMTA's National convention was awesome!! Tampa does not owe me anything, it gave what needed to be gave, lol. So many educational opportunities from Lymphatic Drainage classes to Full Body Stretching. There was something for everyone. There were a host of great vendors as well. I enjoyed meeting a lot of new and seasoned therapist. Texas Chapter even won some prizes on the last day in vendor hall. Texas, we came and represented!!


This year Texas AMTA will have some wonderful classes to choose from. We've seen the reviews and are responding accordingly. As a team we are working hard to make

2025 Texas AMTA a great educational and fun experience. If you came last year you know we had a Howdy good time at our last night dinner.


It continues to be an honor being a Board Member for Texas Chapter AMTA. Meeting so many awesome people at convention and in the massage community has been rewarding for me and my growth and I aim to help any way I can. Each year it pushes and motivates me to be able to better mentor and for self growth within the massage community.


I look forward to seeing you all at the 2025 Texas AMTA convention!!

We are Growing!

Community is working! We are coming together in cooperation instead of competition; connecting with resources and education; and building a great network!

MichelleBurns.jpg

Michelle Burns

Education Chair

In addition to the phenomenal continuing education classes offered at the state convention each year, we're also providing 1-day, 2-day, and 3-day CE classes in regions. We have held a number of classes across Texas including:

  • Facilitated Stretching with Bob McAtee in Dallas/Ft Worth
  • Manual Therapy to Eliminate Multiple Nerve Compressions with James Waslaski in Heart of Texas/Austin
  • Acupressure I with Terry Norman in San Antonio and Corpus Christ
  • A Cancer’s Journey with Amy Scottino & Christina Hughes in Houston.


More classes have been scheduled, including:

  • Intro to Integrative Lymphatic Therapy with Jessica Johnson In El Paso
  • Gua Sha for Scar with Amy Scottino & Christina Hughes in Killeen
  • Integrated Soft Tissue Scraping with Niki Peterson in Dallas
  • Myofascial Release with Ruth Bucher in Corpus Christi/San Antonio
  • Trigger Point Therapy with Indira Rubio in Austin.


After the holidays, we will also be offering Taping with Indira Rubio in Ft Worth.

We are very excited to have Indira, who is fluent in Spanish, so we can support the therapists in the community who speak English as a second language!


We now have 13 local regions holding monthly get togethers (Meet & Greets) which may include therapist exchanges, short discussions of techniques, what is happening in the legislature, or fun picnics to meet families. Each region helps determine what they want to see and do for their region. We now have regions in:

  1. Edge of Texas (El Paso/Van Horn/Big Bend);
  2. Fort Worth (Ft. Worth/Arlington/Grapevine/Granbury);
  3. Heart of Texas (Waco/Temple/Belton/Killeen);
  4. Austin (Round Rock/Austin/Buda/Bastrop/Dripping Springs);
  5. Coastal Bend (Corpus Christi/Port Aransas/Alice);
  6. North/West Houston (Tomball/Katy/Houston);
  7. South/East Houston (Houston/Friendswood/Galveston);
  8. San Antonio (San Antonio, Seguin, New Braunfels),
  9. Brazos Valley (Bryan/College Station/LaGrange/Smithville/Victoria);
  10. Dallas (Dallas/Plano/McKinney/Waxahachie);
  11. Northeast Texas (Tyler/Texarkana/Nacogdoches/Palestine);
  12. Big Country (Abilene/Brownwood/San Angelo);
  13. Panhandle (Amarillo/Lubbock).

Two additional regions will be holding meetings before the end of the year: Permian Basin (Midland/Odessa) and Rio Grande Valley (Brownsville/McAllen/South Padre Island).


If you would like to help bring the community together in your area and work as a team with the other coordinators, please reach out to the Education chair at educationchair.amtatexas@gmail.com. We currently have 62 people making these programs happen as regional coordinators. We would love for you to join our teams and help AMTA work for you. And, please, thank a coordinator near you for bringing these programs to your area.


All regional events can be found on the calendar at: AMTA WEBSITE and on each region’s Facebook group. Emails are sent out to each region before their event. If you will be outside your region and want to connect with other therapists, check the calendar to see if there is an event. You are always welcome to attend events in other regions. It is a great way to get to know other Texas therapists and build a great referral network. 


Curious what happens at events? Photos of events can be found on a region's Facebook group page and on the Texas Chapter website in the galleries. These monthly meetings are always free and food is provided. These meetings are open to all massage therapists and students–you don’t have to be a member of AMTA to attend. We love it when you invite colleagues and friends to attend.


Michelle

Kacie Owens

Social Media Chair

Going to the AMTA National convention always fills my cup up!


It is amazing to see so many in the industry come together to learn and grow as massage therapists! This community we have

is like no other. AMTA members support one another and take pride in each other!


The Texas Chapter Showed Up! I had the best week spending some quality time with the board members and fellow Texans. If you ever feel like you are getting burned out, going to a convention is always the best way to refresh your mindset and shift focus. Speaking to other like minded individuals helps you discover different paths you can take! I had so many great conversations with people just starting their careers and others that are 10 plus years into it!


The Texas Board members are amped up and ready for Dallas in 2025! If you went to Tampa, be sure to share your pictures and experiences with us!


You can email them to me at

socialmediachair.amtatx@gmail.com!


Lots of love,

Kacie Owens, LMT, MTI

Social Media Chair

National Convention Recap:

An Unforgettable Experience in Tampa, Florida

 

The 2024 AMTA National Convention was nothing short of amazing! It was an incredible opportunity to meet fellow members from across the country, exchange ideas, and learn from some of the most accomplished professionals in our field. The sessions were informative, the conversations inspiring, and the connections we made will certainly last a lifetime.

 

Of course, Tampa, Florida provided the perfect backdrop. Between the delicious seafood, the stunning waterfront views, and the lively atmosphere, the city was the ideal location to host this year’s event. To top it all off, I was lucky enough to win a prize from one of the vendors in the exhibit hall, which made the experience even more special.

 

Every year, I find myself more amazed at how fulfilling and exciting these conventions are, and this year was no exception. I’m already counting down the days until we get to host everyone here in our home state for the 2025 AMTA National Convention! See you all next year!

Monica Garza

Event Chair

Amy Scottino

Delegate


Assembly of Delegates 2024 Amy Scottino’s Version


I feel incredibly blessed to have been part of the Assembly of Delegates at the AMTA National Convention in Tampa this year. Naturally, I arrived early out of excitement and to get a sense of

what my role would be. As we entered the room, we each received name badges indicating our assigned tables where we would be sitting for each discussion. Each table seated around 10 people, with one person designated as the note taker and another as the moderator to guide the conversation if needed. I was beyond thrilled. After a lively introduction, it was time to begin! The moment had arrived, and I could hardly wait to dive into the first topic.


Proposed Position Statement:

Massage therapists could benefit from a position statement on the effects of massage therapy on abdominopelvic pain.


Summary of Feedback from Tables:


1. Current Research and Professionalism:

There is a strong desire across the tables for more current and comprehensive research on the effects of massage therapy on abdominopelvic pain. This includes understanding how it affects all genders, not just females, and incorporating studies on special populations such as the elderly and infants. Expanding the research base would help increase credibility, professionalism, and the potential for referrals from other medical professionals. It could also promote awareness among both clients and healthcare teams.


2. Gender Inclusivity and Sensitivity:

Many delegates highlighted the need to broaden the scope beyond female populations. This should include research on how abdominopelvic massage affects males, individuals who have undergone gender-affirming surgeries, and other special populations. Clarifying modalities and better defining anatomical regions were seen as important steps for ensuring sensitive and appropriate care.


3. Educational and Clinical Considerations: 

Several tables emphasized the importance of improving education around abdominopelvic pain for both clients and healthcare providers. This could lead to better integration with medical teams and eventually be incorporated into massage school curriculums. Some also suggested that massage therapy could be seen as part of a care team, potentially gaining insurance coverage in the future.


4. Contraindications and Boundaries: 

It was suggested that this position statement include clear contraindications, ethical considerations, and well-defined boundaries to prevent encroaching on the work of other medical professionals. Additionally, ensuring that massage therapists are aware of when to refer clients to other specialists was seen as a crucial part of the position statement.


5. Nervous System and Modality Clarification:

There were requests for more information on the relationship between abdominopelvic massage and the nervous system, as well as the consequences of deeper work in this sensitive region. Clarifying the modalities that are appropriate for this area and separating the abdomen from the pelvic region were also discussed to enhance professionalism and client safety.


6. Insurance and Legal Considerations:

Some delegates expressed interest in knowing whether AMTA insurance would cover massage therapists performing this work. They also raised the potential for this position statement to influence state and local laws, particularly in terms of defining professional boundaries and legal coverage.


---

Outcome:

This position statement passed with a majority vote. AMTA will begin the process of collecting a subject matter expert (SME) panel to develop the statement further, with a focus on expanding research, refining guidelines, and addressing the concerns raised in these discussions.


Discussion Topic:

How would having unified definitions for modalities such as Swedish massage, deep tissue massage, sports massage, and clinical massage shape the massage therapy profession?

Summary of Feedback from Tables:


1. Modality vs. Technique Clarification:

There was a general consensus on the need to clearly distinguish between "modality" and "technique" in unified definitions. Many tables felt that modality refers to the broader type of massage, while techniques are the specific methods used within those modalities. Clearer definitions could enhance professionalism, support regulations across states, and potentially reduce liability.


2. Concerns Over Strict Definitions:

Several tables expressed concerns that creating rigid definitions could limit flexibility for massage therapists (MTs). For example, it’s unclear whether deep tissue is a technique or a modality. There’s also a concern that overly specific definitions could cause confusion or even "corner" MTs, potentially creating inconsistencies or conflicts across different states and organizations.


3. Professional Unification and Credibility:

Unified definitions were seen as a step towards unifying the profession and improving communication among MTs, clients, and other healthcare professionals. Standardized definitions could help fortify the credibility of the profession, both with clients and regulatory bodies, and clarify the services being offered.


4. Potential for Confusion and Legal Concerns: 

Some participants raised concerns about confusion that might arise between organizations like ABMP, AMTA, and NCBTMB, which may already have their own definitions. Without national standardization in massage education and licensing, these efforts might not have the desired effect. Legal problems, including copyright issues, were also raised, particularly if definitions become too restrictive.


5. Impact on Insurance and Training:

Clear and precise definitions could potentially improve insurance billing processes, making it easier for MTs to bill for specific services. Additionally, standardized definitions could enhance training in massage schools, ensuring that students receive consistent education across states. However, some participants felt that until there is national standardization in education, unified definitions may not significantly improve the profession.


6. Global Considerations and Inclusivity:

There were also calls for ensuring that definitions are broad and inclusive enough to reflect the diverse needs of the profession. For example, it was mentioned that deep tissue work should be differentiated from deep or firm pressure. Additionally, participants questioned whether this initiative should be focused only on the U.S. or if it should have global implications.


Additional Feedback from the Floor:


- General Agreement on National Standardization: 

Several participants emphasized the need for national standardization in massage education and licensing, suggesting that without this foundation, unified definitions may not have the desired impact. Having a unified stance on massage therapy was seen as beneficial, but there were concerns about creating too many categories that might fragment the profession.


- Broad Definitions for Flexibility: 

Others advocated for broad definitions that don’t "pigeonhole" MTs into rigid categories. The goal should be to unify the profession without limiting the creativity or flexibility of individual practitioners.


Conclusion:

While there is overall support for the idea of unified definitions, many believe that clear distinctions between modality and technique are necessary. There are concerns that too rigid definitions could limit MTs' flexibility and create confusion among organizations. Standardizing massage education and licensing at a national level was seen as crucial to the success of this initiative.


Russell's Reminders is a new feature on the Texas Chapter website. Asa school owner and our Government Relations Chair Russell Rust is our representative and advocate in the Texas Legislature. His knowledge of the ins and outs of the industry is of great value to all Texas Chapter members.


Visit the Russell's Reminders page to keep up with important information.

Russell Rust

Government Relations

Myths about continuing education in Texas


Did you know, just because you receive advertisement regarding continue education classes, does not mean they are accepted by Texas for renewal? Texas LMT’s are free to take any class they desire but that does not mean they are acceptable for renewing your license unless they meet Texas Occupation Code 455 and Texas Administration Code 117.


Here is good rule of thumb to know your continuing education we will be accepted for renewal:

  1. Any classes offered by a licensed school in Texas
  2. A department recognized class or seminars offered at a state or national convention (AMTA)
  3. A class that is NCBTMB approved and taught by the approved provider. The subject is based on Texas scope of practice, the provider may reside in a different state that has a different scope. Texas is based on a wellness model.
  4. A licensed CE provider with the state of Texas


All the above must meet the following:

The course is designed to increase and enhance professional knowledge, skills, or competence in the practice of massage therapy. The subject matter must be related to the theory or clinical application of theory pertaining to the practice of massage therapy, manipulation of soft tissue, massage law and rules, business practices, ethics, anatomy, physiology, kinesiology, pathology, or health and hygiene.


All the above subjects can be taught online, if the providing source meets the requirements except subject matter related to the theory or clinical application of theory pertaining to the practice of massage therapy, manipulation of soft tissue which must be taught in person by massage therapy instructor licensed by Texas or have the equivalent license requirement from their home state.


Also remember from my last article taking a CE class does not give you certification in that subject, you just receive a participation trophy.


All massage therapists must take a human trafficking class to renew their license, and the course can be found by pasting the follow link. Do not pay for a course when this one is free.

https://www.train.org/main/course/1087568/details


Sherry Scott

Technology Chair

EMAIL ME

Just to give you an idea of what goes on behind the scenes to support the regional meetings and programs here is a little breakdown of what has to happen for EACH meeting or class.


Regional Monthly Meetings -

from July - October so far there have been 31 meetings + (some still to come in October)

  • add event to website calendar.
  • create a graphic for use in social media
  • set up and schedule 4 emails per meeting. So 4 X 31 = 124 emails just for meetings


Regional CE Classes -

from July - December there have been 10 regional CE classes produced. There are a few more to come by the end of the year.

  • set up event registration in Cvent. This job takes at least an hour for each event. It also requires daily monitoring of how the registration is going for classes.
  • add event to website calendar
  • feature class on home page
  • create a graphic for use in social media
  • set up and schedule 7 emails per class. These go to the main region where the class will be held and also to nearby regions that may want to attend. Because each region email has to be sent separately that can mean that those 7 emails are reformatted and scheduled up to 35 times.


An interesting statistic became apparent recently - since 2020, when regional meetings started, we have added 129 non-members to our email list. Prior to that date we had only 14 non-members in our list. So the regional program is bringing in new interest. Since 2022 there have been 23 regional meeting attendees who have become members. We have a total of 9557 email addresses in our Members list.


I encourage each member to visit the Chapter website regularly. The event calendar is constantly changing with new opportunities for connection and education. New slides were just added to the home page with photos from the recent regional CE classes.


As always, let me know if you have ideas or thoughts you want to share. You can reach me at: technologychair.amtatx@gmail.com


Sherry

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