DECA Classroom Connection | February 13, 2025

February 13, 2025

Gain Insight on the Latest Teen Consumer Trends

Engage your DECA members in a real-world marketing research with Piper Sandler, a long-time DECA partner interested in our student members' opinions. Through their participation in the “Taking Stock with Teens Survey,” DECA members will be able to take an actual marketing research survey and experience how survey questions are written and data is collected. Afterwards, you’ll receive a copy of the results of the survey to use in a classroom discussion.

Use the guided lesson plan and results from the fall survey to engage your students in a real-world marketing research project. The survey is available now and closes March 24, 2025.

Survey Link

Lesson Plan

Fall 2024 Results

PERFORMANCE INDICATORS

This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

Explain the concept of market and market identification.
Explain factors that influence customer buying behavior.
Describe the need for marketing data.
Describe the use of technology in the marketing-information management function.
Explain the characteristics of effective data-collection instruments.

Discover more Classroom Connection activities at deca.org.

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