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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 January, 2025



Greetings from BBI:I am honored to again be a part of the Most Influential Women in Radio from Radio Ink for a fourth time. Thank you!


What Clients are saying about BBI:

"I wanted to reach out to you to say 'thank you' for the time, effort and all that you shared with us. There was so much great information and/or new perspectives/explanations of familiar concepts that I thoroughly enjoyed hearing it all and learning from you."

Samantha Randall

Marketing Coordinator

7 Mountains Media

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


I Have a Dream

What's Yours?

One of my favorite things to do is to facilitate a dream session with my clients. We look through magazines and pick out pictures that represent things we want in the new year, places we want to go, accomplishments we want to achieve. Then we paste them onto a board and hang the board by our desks so that we can look at it daily. It may sound "woo-woo" but it works.


One of my favorite managers shared her goal with me. She wanted to own a Toyota Venza. That was her dream. Now she needed a plan to get it. But her plan included more than just owning a Venza. She wanted to own it without breaking her household budget. So, she devised a plan to make enough money to pay down other debt so that she would buy one.


After figuring out how much she would need to earn, she figured out how many sales she would need to make based on her closing ratio and average sale. Then she worked backwards to determine the number of new contacts she would need to make daily to funnel enough new prospects into her sales pipeline. The result? A new Venza is now parked in her driveway.


We all need goals and dreams to motivate us to press onward in the face of obstacles. But, dreams and goals alone won't get us where we want to go. We need a PLAN.


We are at the start of a new year. The months before us are blank slates, ready for us to write on them. Now is the time to establish your own dreams and goals, and to create a plan to help you reach those goals. Know your numbers. What is your closing ratio? What is your average order? How many approaches must you make to result in enough connections to fuel your pipeline? We cannot manage what we cannot measure.


Sales is a numbers game. We can improve our numbers by increasing our skill level in asking questions and drafting great solutions to our clients' needs. But it is still all about our numbers. Set aside some time today to plan 2025. It can be the stuff dreams are made of!


Happy Selling!

The Client's Corner: Is Your Staff Ready to Excel in 2025?

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.


Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.


We also assist in hiring by interviewing and testing applicants to get you the best clay possible.


It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Succeed in 2025 with strong momentum and A+ players!

Words to Live By ....



Goals serve as a stimulus of life. They tend to tap the deeper resources and draw out of life its best. Where there are no goals, neither will there be significant accomplishments. There will be only existence."

"Go



Get The New Year Off to a Jump Start By Reading This Book!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

I met some new friends in 2024!

Some broadcasters are delighted to attend BBI sessioons!

A great group of managers at the South Dakota Broadcasters' convention BBI session

Some of my favorite people in Mississippi!


How about 150 account executives in one room! Go Golden West!

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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