Tuesday, September 17
Carpets of Highwood, 2699 Waukegan Avenue, Highland Park
Do you want to double your project scopes & sales and learn the secrets behind building a luxury brand? Join Rachael Johanson, a celebrated expert on building an incredibly profitable personal brand within the home industry. From the pages of Architectural Digest to the stages of Harvard Business School, Rachael will empower and teach you to grow your business authentically & strategically.
In this talk, she will walk you through:
How to niche down and declare to the world you are the "go-to" in your industry,
Four hacks to land those glossy features in Veranda, House Beautiful or Traditional Home,
A turnkey approach to obtain perfectly positioned testimonials from clients & partners,
A 4-step guide to re-write your biography so you are seen as an authority and
A 1-2-3 approach to land elite brand and trade partners
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