Dec 2024

As we wrap up an incredible 2024, we're reflecting on a year filled with milestones, creativity, and memorable achievements. From staging stunning homes to exceeding expectations with each project, it's been a year of growth and gratitude. In this issue, we're sharing some of our proudest moments, highlighting a standout project, and giving you a glimpse of what's ahead in 2025.

Spotlight

Staged to Success: 2024 Recap

We’re proud to share some incredible milestones that showcase the impact of staging on the real estate market. This year has been one of our busiest and most rewarding yet, filled with exciting projects and meaningful collaborations with builders, Realtors, and homeowners. Here’s a closer look at the key stats that defined our success in 2024:

Builder Spec Homes Staged: 104

This year, we partnered with builders across the DMV area to stage 104 stunning spec homes, each crafted to captivate potential buyers. By collaborating closely with builders, we brought their visions to life, transforming empty spaces into inviting homes that stood out in a competitive market. These projects highlighted how professional staging turns a blank canvas into a buyer’s dream home.

Faster Sale Time: 0 Days!

Yes, you read that right—0 days on the market! Many of the homes we staged sold before they were even officially listed. This achievement speaks to the incredible power of staging in generating immediate buyer interest and driving quick sales. By thoughtfully designing each space to connect with buyers, we ensured these homes made an unforgettable first impression.

Average Home Value: $1.7M

We had the privilege of staging some truly exceptional properties this year, with an average home value of $1.7 million. Professional staging plays a critical role in showcasing the best features of luxury homes, creating an aspirational atmosphere that resonates deeply with high-end buyers.

These numbers tell a story of hard work, creativity, and the undeniable value of staging in today’s real estate market. Each project offered a unique opportunity to collaborate, innovate, and help our clients achieve exceptional results. We’re excited to carry this momentum into 2025 and continue delivering the outstanding quality our clients have come to expect.

Sweet Success

Spec-tacular Space: A Look Inside an 8,100 sqft. Luxury Estate

This year, we had the privilege of partnering with Craftmark Homes to stage an extraordinary 8,100 sq. ft. luxury estate in Gaithersburg, MD. Nestled on two acres of beautiful, private pasture land, this single-family home was a true masterpiece, offering a peaceful setting that perfectly complemented its impressive design.

The home featured five spacious bedrooms and five luxurious bathrooms, thoughtfully designed to blend timeless elegance with modern functionality. From the soaring ceilings to intricate architectural details, every corner of this home radiated sophistication and charm.

Our lead stager, Rebecca, envisioned creating a space that felt as welcoming and livable as it looked. The team carefully curated each room, adding cozy touches to the family areas and refined elements to the formal entertaining spaces. Every detail was intentionally chosen to highlight the home’s best features and allow potential buyers to envision the extraordinary lifestyle it offers.

This collaboration was a perfect example of how thoughtful staging can transform an already beautiful property into a place that feels like home the moment you walk in. It’s the attention to detail that turns a house into a home—one where buyers can see themselves living, creating memories, and building their future.

Tricks of the Trades

Giving Old Canvas Painting a Fresh Start

Sustainability is a core value for us. We strive to reuse as much of our furnishings and accessories as possible. At the same time, we're committed to maintaining top-notch quality, ensuring that every piece we stage looks flawless. To achieve this, our team puts a lot of effort into repairs and refreshing at our warehouse. Over the past few issues, we've shared glimpses of this process, showing how we bring our inventory back to life for every project.

One of our favorite tricks is refreshing old canvas paintings by transforming them into stunning abstract art. Instead of letting outdated pieces go to waste, our team gets creative, giving them a whole new look that fits today's design trends.

We bring these canvases back to life with a splash of paint, bold brushstrokes, and a touch of artistic flair. Check out a photo of Clancey and Ashley in action—it's a fun, hands-on process that lets us create one-of-a-kind artwork perfectly tailored to each home. This creative approach ensures that every staging project feels unique, fresh, and beautifully designed!

Behind the Scenes

Our Weekly Friday Alignment Meeting

Every Friday, our team gathers for our alignment meeting—a time to reflect, connect, and strategize as a group. These meetings are more than just a recap of the week; they're an opportunity to grow together and keep our mission at the forefront of everything we do.

Of course, we like to keep things light and fun, too! Young kicks off each meeting with a random pop quiz, usually tied to a fun or quirky "National Something Day" of the day. It's a playful icebreaker that not only gets everyone laughing but also gives us the chance to win some prize money!

We start by sharing lessons learned, where team members openly discuss ways to improve our work and processes. It's a supportive space where collaboration shines as we brainstorm solutions and celebrate successes. Next, we reflect on how we enriched others’ lives that week—whether it's through a beautifully staged home, a thoughtful gesture, or going the extra mile for a client. It's always inspiring to hear how our work impacts others in meaningful ways.

We also review our staging and destaging process, ensuring our systems stay efficient and identifying any areas for improvement. These discussions help us maintain the high standards that define our work while staying adaptable as new challenges arise.

We leave each meeting feeling inspired, aligned, and ready to tackle the week ahead with fresh ideas and renewed focus.

2025 Real Estate Predictions:

Price Trends, Inventory, and the Power of Staging

The 2025 real estate market is shaping up to be dynamic, with home prices expected to rise by 3.7% and an 11.7% increase in inventory, giving buyers more choices. With mortgage rates hovering around 6.3%, competition among sellers will intensify, making staging more critical than ever. Professionally staged homes continue to sell faster and for higher offers as they help buyers envision a property's full potential. In a market where standing out is key, staging isn't just an option - it's a proven strategy

Source: New York Post, The Sun, Vanderblue, and Keeping Current Matters.

We’re grateful for the opportunity to bring creativity and impact into each project and look forward to helping you achieve even greater success in 2025. Here’s to a new year filled with growth, exciting opportunities, and beautifully staged spaces. Wishing you and your loved ones a joyful holiday season and a happy New Year!

Staged Interior has staged more than 3,000 properties, with a total list price exceeding $3 BILLION since we began staging in 2006. These staged properties have ranged from condos to multimillion-dollar estates.

While a home seller hires a Realtor to help define the best possible price for the property, Staged Interior makes the property look its best!