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The Willmar Lakes Area Chamber is excited to unveil our new logo and branding, marking a fresh chapter in our connection to the business community across Kandiyohi County. Our goal was to craft a modern minimalistic design that reflects the dynamic, collaborative spirit of our members and the broader business community.
The design process began nearly two years ago, with a dedicated group of stakeholders coming together to discuss updating the Chamber’s visual identity. We started by analyzing our existing logo, color palette, and branding elements, carefully considering how they could evolve to better represent our mission and vision.
The new brand features a dynamic and modern aesthetic, with clean and bold colors that symbolize growth, innovation, and connectivity. At the heart of the new logo is a circular roadmap, a design element that reflects the major roadways connecting communities within Kandiyohi County, while symbolizing unity, collaboration, and the continuous flow of ideas, resources, and support that fuel our business ecosystem. The circle itself is a powerful representation of how Chamber member businesses form an interconnected system, working together to achieve mutual success.
As part of the rebranding, we’re thrilled to share that our new website is currently under development and will be launched soon. The redesigned site will feature a modern, user-friendly interface, making it easier than ever for visitors to access valuable information, resources, and opportunities to engage with the Chamber.
This milestone would not have been possible without the dedication and guidance of our staff, board members, and stakeholders. We extend our deepest gratitude to everyone who contributed their time, expertise, and vision to this transformative process.
We look forward to building on this new foundation as we continue to serve and support the thriving business community of Kandiyohi County.
James Miller, President /CEO
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