Michael Humber, Deputy Director of our sister consortium, NASA Acres, and NASA Harvest's Data Systems Lead, spoke with Via Satellite's On Orbit podcast about how NASA Acres is working to build trust and bridge the gap for greater adoption of satellite imagery within the agriculture industry.
Dr. Humber explains that one of the most vital parts of developing EO tools for agriculture is creating partnerships and trust with farmers on the ground. NASA Acres recently surveyed over a 1,000 farmers across the United States to learn how they view agricultural data privacy.
Furthermore, Dr. Humber discusses the results of that survey, how it can help increase the adoption of agricultural technologies, and why NASA as a whole highly values data transparency.
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