The DL: Ford has recently filed new patents to bring more ads into your vehicle and driving experience. These patents include visual ads on navigation screens and audio ads through communication interfaces. Ford says these ads would be tailored to your preferences and data, such as purchases and frequently visited locations. While seeing and hearing ads while driving isn’t new—like billboards or radio ads—bringing them inside the vehicle seems like a step too far and could diminish the driving experience. However, advertisers may see this as a new opportunity.

Read More: Microsoft Start

The DL: The U.S. Department of Justice is challenging Google’s dominance in the online advertising market in a major antitrust case. The lawsuit alleges that Google has abused its control over ad technology, particularly through Google Ad Manager, which the government claims stifles competition and raises ad prices. The Justice Department is pushing for a breakup of Google’s ad tech business, including the divestiture of its DoubleClick acquisition. Google argues that its success is due to superior technology and that the case overlooks competition in the broader digital ad market. The outcome could reshape both Google and the online ad industry. 

Read More: The New York Times

The DL: Although NBC’s Paris Summer Olympics boosted broadcast TV in August, overall TV/streaming viewing was flat compared to July. This was largely due to premium streaming platforms losing market share and viewership, with Netflix being hit the hardest. August saw no premium streaming growth as many streamers delayed new releases for fall and winter and avoided competing with Olympic coverage. NBC’s live TV networks, especially broadcast, performed better. Despite streaming declines, NBC’s Peacock saw a 39% viewership increase, thanks entirely to Olympic programming.

Read More: MediaPost

The DL: A leaked PDF from MrBeast reveals key strategies for YouTube success, emphasizing the importance of capturing viewers' attention in the first few seconds, maintaining strong audience retention, and creating compelling thumbnails and titles. MrBeast prioritizes metrics like Click-Through Rate (CTR), Average View Duration, and Average View Percentage to gauge video performance. He also highlights the significance of producing unique content, stating, “Anytime we do something that no other creator can do, it makes our videos more special.” This “wow factor” keeps viewers engaged and loyal.

Read More: Dexerto