Dear readers, 

Get ready, because the MENA leisure and attractions industry is gearing up for an action-packed winter season, and it promises to be nothing short of extraordinary! With a vibrant line-up of events, fresh offerings, and unforgettable experiences on the horizon, there’s never been a better time to dive into the region’s dynamic scene. What’s especially exciting is the surge of competitive socialising and active experiences that are sweeping across the region, offering something for everyone who wants to stay engaged and energised.

At MENALAC, we couldn’t be more thrilled to usher in this next phase. Our 2024-2025 Events Calendar is just beginning, kicking off with the Autumn Mingle on the 30th of October. Don’t miss this great chance to chat, catch-up and relax with your leisure peers as well as connect with new contacts by joining the excitement as we embark on the next chapter of MENALAC and our beloved industry. Stay tuned for our Events Calendar as we will shortly announce important events for the industry.  

Staying on trend with active leisure, don’t miss our September Vendor Talk, where WaveSurfer takes the spotlight. Discover how mobile wave surfing pop-ups are quickly becoming a hit at venues and events across the region. Be sure to check out the full article on our website, where you’ll also find key insights into the trends driving the MENA leisure and entertainment sector.

Hot off the announcement of the second edition of The MENA LEISURE REPORT to be release in 2025, we have now opened our contribution and advertisement opportunities for those who are eager to be a part of this vital source of insight, data and analysis for the MENA leisure and attractions industry. 

So, keep reading to discover the buzz of September along with the exhilarating prospects ahead of us within the leisure and entertainment landscape and how to get involved with MENALAC’s various initiatives.

If you are interested in contributing to the MENA Leisure Report 2024, head to the MENALAC website to find out more: 

Get your ticket now for the first event in our 2024-25 calendar! Don’t miss this great chance to chat, catch-up and relax with your leisure peers next month. Let the buzz begin as we embark on the next chapter of MENALAC and our beloved industry. 

Thank you, MILWAUKEE Experience Centre, for hosting the MENALAC HSE Committee meeting at your fantastic facility. Our members were eager to learn about innovations in safety equipment and gear.  The MENALAC HSE Committee had a very fruitful meeting discussing a line-up of new initiatives and events for the benefit of our members and our industry. Stay tuned for more information!

STAY AMONGST THE BUZZ

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MENALAC brings you all the excitement from across the region from the latest happenings to project announcements and growing trends. It’s your go-to digital community for all things leisure and entertainment. 

Follow and subscribe to all our digital platforms to keep track of the MENA leisure industry’s increasing pulse. 

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Tune in to hear the voices of our industry. Listen to their compelling journeys, expert advice and insightful perspectives on the MENA leisure and attractions sector. Whether you are new to the industry, a seasoned professional or an attractions enthusiast, Member Musing has something for everyone.

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Active Entertainment Without Limits

As the world becomes increasingly interconnected, people are drawn to activities that entertain, challenge, and inspire. As the popular sport of artificial wave surfing on a stationary wave machine has rapidly grown in the past decade, there’s now a new trend emerging in this sector. At the forefront of this wave of innovation are MOBILE WAVE SURFING POP-UPS, an artificial surfing attraction that has redefined water-based entertainment and introduced surfing to entirely new settings, from urban pop-ups in buzzing city centres to shopping malls and beach events.

This article, by Emmelie Vermeersch, Marketing Manager of WaveSurfer, explores how mobile wave surfing pop-ups used across different venues and events worldwide are transforming the leisure industry and setting new trends for the future.

Read the full article here