Attendance Awareness Campaign Update

A project led by Attendance Works


May 2, 2024

Be Present, Be Powerful!


Creating a school environment that fosters a sense of belonging -- so children feel safe, supported, connected and engaged -- helps students to learn. A special report in Education Week, developed with Everyone Graduates Center at Johns Hopkins University, explores how schools are harnessing strong student relationships to cultivate a positive climate. 


The report includes case studies of two high schools and two school districts that show how they are putting student connectedness at the center of their improvement efforts.


Keep enthusiasm for school high as the academic year winds down. We love this very brief video from Montgomery County Public Schools that encourages students to “make a supercharged promise -- let's pledge to be school superheroes!”

Donate now

Together we have the opportunity to truly change the life trajectory for millions of students. Join the movement to get more kids back in school and engaged. Donate today!

Attendance Awareness Webinars

What is driving the continued high levels of chronic absenteeism, and how are the lingering effects of the pandemic affecting student and family engagement? Our second webinar, Essential Partnerships for Showing Up: Families, Youth and Community on Wednesday, May 15, 12noon PT / 3pm ET, will examine this question and more.  


Register for the next 3 webinars!


  • May 15, Essential Partnerships for Showing Up: Families, Youth and Community
  • August 7, Creating a Culture of Belonging and Engagement: Principals in Action
  • September 25, Leadership For Sustainability: Superintendents Making A Difference


Help to spread the word! Please share the sample social media message below.

Attendance Tool Spotlight


Reducing chronic absence takes a yearlong approach. Before the school year ends, make sure that your school or district has a plan for improving attendance for the coming year. See these planning resources


This is a good time to meet with community partners and agree on activities for the fall. Pass out talking points that everyone -- schools, public agencies, community organizations, faith-based institutions, elected officials, businesses and families -- can use to help spread the word during the first month of school and throughout the year.


Encourage local health care providers to share information about attendance during upcoming back-to-school checkups. See our tools for health providers


Start planning now to launch a student poster contest or video contest, with winning entries to be displayed during September or the start of school. Check out these examples: 


District Leadership PD


Superintendents! Would you like to boost your district administrator's ability to build better systems to improve engagement and attendance? Our Professional Leadership Attendance Network (PLAN) offers small groups an opportunity to learn from experts and each other, and organize a clear action plan to engage your district team. Attendance Works will provide input on your plan. Learn more here, or email lorri@attendanceworks.org and zach@attendanceworks.org

Research Spotlight

Families in five Texas school districts who participated in a Home Visit Project in the 2019-20 school year saw a reduction in students’ chronic absenteeism, particularly among early elementary students. The program improved teachers’ connections with students and families and students’ engagement and achievement, according to Home Visit Project 2021 Impact Analysis Report


Dozens of high schools have made relationships central to their improvement efforts using BARR (Building Assets, Reducing Risks) a strength-based approach that aims to boost achievement for all students by improving a school’s effectiveness at building relationships, leveraging real-time data and capitalizing on the strengths of each student. Read the evaluation report

Event Spotlight


Discover how schools and community organizations are enhancing family engagement and student connectedness to foster re-engagement, especially during the crucial summer months. Register for Pathways to Re-Engagement: Summer Opportunities, on May 8, hosted by WestEd. 


We’re speaking at IEL's annual National Family & Community Engagement Conference, May 29-31 in Atlanta! Find us at two preconference sessions, and at our May 30 breakout session focused on kindergarten. 


RaaWee K12 is teaming up with Pivot Attendance to present a free, virtual International Summit on June 7, bringing together education attendance improvement experts from around the world. Learn more.

E-Learning for Educators


Attendance Works is pleased to offer our highly-rated, three-part e-training for educators to learn proven, evidence-based, tiered strategies to promote attendance and engagement using a team approach. Learn more.

Corporate Sponsors


A special thanks to the corporate sponsors who have already committed to supporting our 2024 Attendance Awareness Campaign. Their investment makes it possible for us to provide you with free strategies and materials.

Attendance in the News

How We Can Fix Chronic Absenteeism, EdWeek, April 30, 2024


Gervais School District has found a creative approach to slashing chronic absenteeism rates, KGW8, April 25, 2024


'Getting rid of the shame': Program offers innovative approach to chronic absence in CT schools, CT Insider, April 21, 2024

Sample Social Media


Working together, we can ensure every student has the support they need to succeed. Join @attendanceworks & partners May 15! Register Today: https://www.attendanceworks.org/resources/webinars/


@IELconnects @readingby3rd @JHU_EGC @FutureEdGU @healthyschools @MENTORnational @leagueofcities @UnitedWay

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Attendance Works is a non-profit, national and state initiative. Our mission is to promote equal opportunities to learn and advance student success by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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