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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 November, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"I'm so grateful to have had Pat train me in radio...and to still have her as a mentor and friend."

Nori Wiesner

Shine Radio

Calgary, CA




A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


I Met Some Amazing Broadcast Sellers

They are everywhere if we look!

I just returned from two months of travel across the United States and Canada. I had the privilege of speaking with broadcast associations in Mississippi and South Dakota.


Mississippi has reinvented itself and turned into a vibrant group of broadcasters who are excited about the industry and their future. Amanda Fontaine has led the way. Between my morning sessions, the breaks contained mimosas and Bloody Mary's. Needless to say, my second session had lively participants. Ditto for the next day's afternoon sessions where Margaritas were served. But don't get the idea that this conference was all about fun. It was also about honoring broadcasters who have made significant contributions to the industry and to their communities. The MS Association has also formed a Young Professional Committee made up of people under 30 nominated from their stations who serve as mentors to juniors and seniors who have been nominated from the local colleges. They arrange socials, station tours, and interactions with local broadcasters. They are working to secure the future of broadcasting in Mississippi and to keep these young people in our industry and in the state.


South Dakota was equally as impressive. "Small but mighty" are the words Steve Willard used to describe the group. And so they are. The broadcasters came to learn, to share ideas, to commune with one another. They, too, honored broadcasters who have raised the industry to new levels in their states. We were treated to a documentary film by Rocky Dailey, a professor at South Dakota State University about the life and work of Wynn Speece. Wynn was the "neighbor lady" on WNAX in Yankton for 64 years. She certainly was ahead of her time.


I next traveled to Canada to speak to the sales departments of Golden West Broadcasting. There were 150 eager account executives assembled in the room ready to learn. Needless to say, I was jazzed to see that many sellers in one place. I know finding good people is the Number One problem most stations have today. Golden West seems to have the magic formula. Golden West CEO Elmer Hildebrand joined our industry in 1957 and is still going strong. His vision of serving local communities has propelled Golden West to the success it now enjoys.


I'm back home briefly and pondering the wonderful experiences I've had this year as I've enjoyed the opportunity to work with broadcasters in 5 states and 3 countries. Everywhere I've gone, I've found people excited to be in our industry. Don't let anyone tell you that broadcasting is a thing of the past. It is very much alive and well.


My thanks to all who have invited me to work with your groups. I hope the ideas we shared will turn into additional revenue in 2025.


Long live broadcasting! And, Happy Selling!!!

The Client's Corner: Are You Sharpening kills?

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2025 with strong momentum and A+ players!

Words to Live By ....

"Always do your best. What you plant now, you will harvest later."

  Og Mandino


Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

The Sellers I've Met

Golden West Awards Dinner

South Dakota BBI Session


Mississippi Association BBI Session

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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