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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 September, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"I thought it would be nice for you to hear that your impact on teams you consult does have the ability to inspire some individuals on a deep and personal level. I am looking forward to seeing how your teachings inspire and motivate the others on the Elmira team!"


Samantha Randall

Digital Marketing Strategist

7 Mountains Media: 7 Mountains Creative

Join me at the Radio Ink Sales Summit in Cincinnati Sept 10 and 11.

I'll be speaking to the Mississippi Association of Broadcasters Sept 24 and 25. Four sessions that will increase your revenue! Hope to see you there.

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


Broadcasting Is Alive and Well In Texas

We gathered together


 

I just returned from speaking at the Texas Association of Broadcasters convention. There were 1100 plus broadcasters in attendance and the atmosphere was “electric” to say the least.

 

One of the hot topics was AI. Will it save broadcasting or destroy our industry as we know it? How do we use it? How do we integrate it into our systems? Can it make us more productive? Will announcers and production people have a job in 3 years?

 

We were reminded how much AI has already entered our daily lives. Buy something online and you get the “and you might like this also” email. And most of the time, I DO like their additional suggestions. Spell check (the bane of MY existence: it refuses to recognize that CNA is NOT CAN) is another use of AI.

 

But before we all update our resumes there was another overriding message at this convention. LOCAL, LOCAL, LOCAL. The broadcasters who will prosper in our new reality are those who are deeply integrated into their local communities. They live, work, and play with their viewers and listeners. They understand what is important to the community because they live in that community.

 

Community service awards were given out. We heard extraordinary stories of stations reaching into their communities to find and fill a need. The TAB honored long-time legends in the industry.

 

Most of all, the 2 days were a celebration of what we do and why we do it. Broadcasting is not dead. We will continue to reinvent ourselves and march into the future unthwarted by technology. We will harness the new ideas and systems and use them to make us more productive and efficient.

 

Lesson learned: Technology can assist humans but cannot replace us. We have beating hearts and blood that runs deep in our cities and towns. We understand WHY we do what we do, and we don’t need “prompts” to tell us.

 

Long live radio and television!  


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


"In broadcasting, you're pretty much married to your job."

Rich Eisen


Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Fun at the Texas Association of Broadcasters Convention

Pat and Mandy Choat at the TAB Awards banquet

Dustin Tatro, book winner at the TAB BBI Session, "Getting the Appointment"


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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