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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 April, 2024



Greetings from BBI: The world is listening to radio!

I just returned from Radiodays in Munich, Germany. 1500 broadcasters were there to learn and share ideas. Read about it here!

Happy Selling!

What are clients saying about us?

"Pat, your session for the ABU Media Academy training webinar on Sales really hit the mark. The participants from the Pacific found it to be exactly what they needed and some have told me they have already put some of the tips you gave into practice. We look forward to working with you on more Sales Training in the coming months."


Steve Ahern, Former Head of ABU Media Academy 


A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


Radio is Truly International!

1500 broadcasters from around the world prove it!

St Patty's Day saw the opening of Radiodays 2024 in Munich, Germany. I was honored to be one of the speakers in this year's lineup.


Sunday began with several summits, the sales summit being one of them. That's where I got to address a good group of broadcasters from over 100 countries. Although many stations in Europe are state owned, there are still independent commercial stations that are hungry to learn how to raise revenue in an increasingly complex business world. I hope they may have left my session with an idea or two to help them along their way.


A large part of the conference was devoted to the topic of AI. What do we do with it? How do we integrate it into our stations? Will it make our jobs easier or non-existent? Sound familiar? These same questions are being asked daily in the US, Canada and Australia. World-wide broadcasters are learning to adapt and adopt.


Podcasting was also a popular theme. More and more people are listening to podcasts. They can be an extension of our on-air products. We embrace them as another way to interact with our listeners.


A lot of attention was paid to the latest studies on how radio works. And it does work! In the past few years, the number of studies seems to have accelerated and all reach the same conclusion: radio is powerful. Radio is everywhere. Radio enjoys more listening time in cars. It remains a favorite source for news, information and companionship.


Radiodays provides 3 days of information about new products, new ideas. It also provides a chance to network with friends old and new from around the world. Over the years, I've developed great friendships with broadcasters from diverse countries. We get together once a year to renew our acquaintances, to make new friends, and to encourage one another in our craft.


Wherever I go in the world, I hear the same concerns from radio people. We can truly learn from one another. I have also found that radio people share a love for the business. We are some of the most creative, intelligent and devoted people in any industry. We work hard: we play hard. We continue to innovate, to embrace change and new technologies and integrate them into our business.


Is radio dead? No way! In fact, we lead the way in serving our listeners and our advertisers.


I hope to be joining Radiodays next year in Athens, Greece. Until then, I will continue to promote the industry I love. Maybe put this on your calendar? March 9-11, 2025. It will rock your world!


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2024 with strong momentum and A+ players!

Words to Live By ....


"More than eighty years after the world's first station was founded, radio is still the most pervasive, accessible, affordable, and flexible mass medium available, especially in the developing world." Bruce Girard


Read more at: 

Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Radiodays in Munich, Germany


Pat and Amada Salva, Inselradio, Mallorica after "It's Not About Us: It's About Them" session.

Serena and Steve Ahern with Pat and Evie Omirou at the Radiodays party.


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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