The article emphasizes the potency of storytelling as a tool for businesses to differentiate themselves in a crowded market. By crafting narratives that resonate emotionally with audiences, brands can build trust, increase engagement, and drive sales. Key strategies include understanding the audience's needs, clarifying core messages, and incorporating sensory details to create compelling stories.

4 times per year, the HCTDA offers FAM or Familiarization Tours to its partners, completely free of charge! These are typically a full day commitment, but are a great way to learn about new businesses or even to experience some of the "old favorites" Hendersonville has to offer, making YOU the best person to make informed recommendations to your guests! The next tour (May 1st) is now full but is accepting names for the waitlist. Be prepared for a phone call the day before that we may have an opening! 

We have decreased the request window for the Partner Photography Program to 21 days prior to the requested date (down from the previously required 60 days). This program will still be first-come-first-served, and all partners are still encouraged to apply as early as possible!

Applying is easy, you can find the form on your Dashboard inside the HCTDA Partner Portal. (Don't have a Portal Account? Let us know and we will get you set up for free! We can have one account per listing on our site.)

The Cider, Wine & Dine weekend is almost here! Please be sure yours guests are aware of this wonderful celebration of wine, cider, and the fruits that grow so well in Henderson County. Events will take place at all wineries and cideries in Henderson County.

And if you have not tried Henderson County's wines and ciders lately, we encourage you to go and taste these award-winning creations! Come taste why this area was nationally certified to be an American Viticultural Area (or AVA)!

The City of Hendersonville is undertaking an Americans with Disabilities Act Transition Plan project to improve accessibility in all aspects of its services. The Transition Plan will involve an assessment of accessibility barriers on City-owned public right-of-way as well as sidewalks within NCDOT’s right-of-way. Hendersonville community members are encouraged to take the survey to help guide the City's ADA Transition planning.

The City of Hendersonville is studying feasible routes to connect the Ecusta Trail to the Oklawaha Greenway and they need your input. "Above the Mud" describes a proposed greenway located in close proximity to Mud Creek that would connect the Ecusta Trail to the Oklawaha Greenway in Jackson Park to the 7th Avenue District and beyond.

Promptly engaging with audience comments on social media, from inquiries to complaints, is key to showing appreciation for their engagement. Tailoring responses to different types of comments on various platforms is essential for an effective social communications strategy, addressed in our guide.

Hotels are broadening their offerings beyond rooms to include ancillary services, but integrating these into the booking process has been difficult until now. Companies like The Social Hub are leading the way in "hybrid hospitality," utilizing technology solutions to enhance guest experiences and diversify revenue streams by offering diverse product verticals.

Punxsutawney Phil now has a new job that will last year-round. The world-renowned groundhog whose primary gig is weather prognostication is now a father for the first time in 138 years!

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