Choose Wisely

When most people think about Final Mile deliveries, they think of smaller packages from online shopping sites or food and grocery deliveries rather than big and bulky items like furniture, lawn equipment, appliances, or treadmills.

And while the smaller package (or light goods) segment of Final Mile does make up the vast majority of home deliveries, big and bulky items are by far the most expensive to deliver and can have the greatest impact on a company’s reputation and future sales.

This is because consumers who shop for larger household products expect the same fast, seamless, and damage-free delivery as smaller items, and they hold the selling company accountable for any failure. A poor experience ranging from a lack of shipping visibility to a missed delivery window to product or even home damage can negatively, and sometimes irreversibly, impact a brand’s loyalty and image.

The bottom line: e-commerce sellers of big and bulky goods should choose their Final Mile delivery carrier very carefully - there may only be one chance to get it right.

E-Commerce Gets Harder

Everyone has seen a huge increase in e-commerce over the past few years and while that brought a sales boom to many marketers, the sheer number of businesses in the market means making new sales is more competitive than ever.

It’s harder to get noticed and there is a growing dominance from major players like Amazon and Walmart making it hugely challenging for small storefronts to compete. While it’s impossible to invest at the same scale, here are some tactics that can help:

·     Differentiate your brand – make it unique whether through the product, exceptional customer service, or marketing innovation

·     Pay attention to analytics to help understand your customers better and optimize sales and marketing strategies

·     Segment your audience based on demographics, behavior, and other factors to deliver targeted marketing messages and campaigns

·     Make sure your website is mobile-friendly and offers a seamless mobile shopping experience

·     Use social media to promote your brand, offer exclusive discounts, and build relationships with customers

Shoppers are always looking for something unique that speaks to them on a personal level, so don’t be discouraged by the competition. With the right product and approach, there’s always a way to succeed, even in a crowded and highly competitive online market.

Personalized Fulfillment

Not to be confused with a Zen state of mind, personalized fulfillment is a way to make interactions with your customers feel personal, unique, and aligned with their preferences. It’s all about making customers feel like you understand them – from curated product recommendations to finely tuned messages and a custom order fulfillment process.

Done right, every step can contribute and add value from the ordering process to special packaging displaying a brand story, to a thoughtful and well-designed unboxing experience.



This level of attention to detail is a distinct competitive advantage and can either be accomplished through time-consuming hands-on effort by boutique companies, or by leveraging data, software, and a professional 3PL provider on a larger scale.

One example of this might be the inclusion of notes in each package that can range from a simple thank you message to complimentary product recommendations and a QR code to sign up for a loyalty reward program. The main thing is to do something special to stay ahead of the competition, and adding these custom touches can go a long way to ensuring your success.

ABOUT US

ShipRight is dedicated to providing the highest level of customer service to its clients. We listen to and partner with our clients, work hard to exceed their expectations through every interaction, and always stand behind our promises. Our experienced and committed team takes great pride in what they do and our goal is your success.

We offer a broad array of services including order fulfillment, contact center, and final mile delivery. These can be utilized as stand-alone services or fully integrated to meet your needs. 

Benefit by leveraging our investment, infrastructure, and experience so you can focus on the growth of your business. Contact us today and see how we can help you save time, money, and stress.