The River District Association (RDA), formerly Downtown Danville Association, was formed in 1999 to coordinate efforts to revitalize the downtown Danville, Virginia community, now called the River District. RDA is comprised of a volunteer Board of Directors which includes representatives from River District businesses and property owners, the City of Danville, and other community stakeholders.
Our city enjoys accredited status under the Virginia Main Street Program. The program is over 20 years old and is recognized nationally as the most successful formula for downtown revitalization. We are committed to the Main Street Four-Point Approachâ„¢ of organization, promotion, design, and economic vitality.
RDA follows the Main Street model to coordinate the public-private partnerships required to revive Danville's River District and now, other Neighborhood Business Districts (NBD). We work with the City of Danville, area businesses, and institutions to develop programs and events to get the community working together; to market the area's unique assets; to get the district in top physical shape; and to attract and retain businesses.
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