Philanthropy is a relationship business. Yet, you can’t forge a relationship with someone until you know a few things about them, such as:
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Who is this potential donor anyway?
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What is interesting about them?
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What are THEY most interested in?
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Are they part of the community we serve?
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Do they care about our nonprofit mission?
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How likely are they to make a donation?
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How much are they likely to give?
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What are the factors that determine their willingness to give?
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How much have they given to organizations like us in the past?
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How much are they capable of giving?
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And who might be able to make a warm introduction that would open the door to the first conversation?
Pauline Palkovic of Acorn Hill Associates arms the fundraiser with answers to those questions by assessing four main qualities:
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Affinity: How closely is the donor aligned with your organization’s mission?
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Propensity: How likely is this person to give?
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Capacity: How big of a gift is this person capable of making?
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Connection: How is this person connected to someone we already know?
Read about Pauline's specialized field below:
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