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Last chance to register for Spring Outing!
Join us at Geneva National and The Ridge in Lake Geneva for golf, networking, special events and - new this year - education. Don't miss out on these compelling topics:
ASAE Foundation Road Show: Focus on governance
Monday May 23, 3:00 - 5:00 pm
Association CEOs and staff are invited to join facilitator Susan Robertson, CAE, executive vice president of ASAE and president of the ASAE Foundation, for an exclusive presentation and discussion of ASAE Foundation research on governance. Susan will offer insights from foundation research on good governance practices and how associations are transforming their governance structures for the better. Additionally, panelists will connect the research findings to their own experiences as association executives. Open to association CEOs and staff only.
Meeting trends: Get ready for what's ahead
Monday May 23, 3:00 - 5:00 pm
How do we, as meeting planners, plan for safety and security, technology, personalization and the rising costs of meetings in the current "seller's market." Leave this session armed with knowledge on what's around the corner and ways to creatively leverage resources and reduce expenses. Join us for a panel discussion to find out what area meeting planners are doing to prepare for what's ahead.
Breakfast presentation: Lean marketing ideas for associations
Tuesday, May 24, 8:00 - 9:15 am
Lean Marketing is a pillar of the Lean startup movement, and it can energize market discovery and growth in associations and organizations of any size and life cycle stage. David Gee, Launch Pad co-director and lecturer in entrepreneurship, University of Wisconsin-Whitewater, College of Business & Economics, will provide a quick tour through some of the first principles of lean marketing with a focus on value creation through customer participation, continuous learning, leveraging technology and efficient use of sometimes limited association resources to achieve maximum results. Utilize Lean Marketing principles to ensure your association stays on top of the ever-changing member base and provides current and relevant value.
Don't miss out on these enrichment sessions, or on the golf, paint and abundant networking opportunities--Register for next week's Spring Outing!
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Meet our co-hosts, waiting to welcome you:
- David Baumann, COO, Executive Director Incorporated
- Mark Engle, DM FASAE, Principal, Association Management Center
- Abe Eshkenazi, CSCP, FACHE, CPA, CAE, CEO, APICS
- Gary LaBranche, FASAE, CAE, President & CEO, Association for Corporate Growth
- Paul Markowski, CAE, Executive Vice President & CEO, American College of Chest Physicians
- Michelle Mason, FASAE, CAE, President & CEO, Association Forum of Chicagoland
- R. Norris Orms, MBA, FACHE, CAE, Executive Vice President & Chief Operating Officer HIMSS
- William Sepic, CCE, IOM, President, Wisconsin Automobile and Truck Dealers Association
- Mike Theo, CAE, President and CEO, Wisconsin Realtors Association
- Martin Tirado, CAE, Executive Director, Snow and Ice Management Association
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Thank you to event sponsors:
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| A Look Ahead to More Great Programming |
Join us July 21 for programming, camaraderie and good ole summertime fun!
Please plan to join us on July 21 beginning at 2:30 pm. We will start the afternoon with Solutions Network Spokes discussions. Aaron Manogue of OmniPress will then present on Content Management for Associations. After the session, we'll spend time socializing and enjoying a Madison Mallards game with ballpark food and beverages. There's no better way to learn, network and earn CAE credits.
Watch your email - registration opens next week!
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WSAE Solutions Network
Membership Spoke to hold brown bag lunch
July 27, 12:00 PM - 1:00 PM (CT)
National Fluid Power Association
Milwaukee, Wisconsin
A note about Solutions Network spokes
Joining a WSAE Solutions Network Spoke is easy, free and comes with as much or little involvement as you want. Just go to the WSAE website, click on Communities. Select a Solutions Network Spoke that is of interest to you, and click "Become a Member." All the Communities within the Solutions Network are there for your benefit, so feel free to start learning from and collaborating with your peers. Options include:
- Solutions Network: Aspiring CAE
- Solutions Network: Fundraising
- Solutions Network: Industry Partner
- Solutions Network: Marketing/PR
- Solutions Network: Membership
- Solutions Network: New and Aspiring CEO
- Solutions Network: Online Education
If you have a particular expertise or mere interest in a topic that does not currently have a solutions network built around it, someone else likely shares your interest, so start one today!
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Innovation Summit will now include Awards Celebration
WSAE is excited to announce that the awards celebration and business meeting normally held in the November - December timeframe will now be included as part of the Innovation Summit schedule. The Innovation Summit will take place later in the year with dates and location to be announced shortly. The combining of these two events, along with last year's incorporation of industry partner exhibits, ensures that the Innovation Summit will continue to be an event that is not to be missed!
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| WSAE 2016 Membership Directory |
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Don't be like this person!
Send us your photo for the WSAE membership directory
We will begin work on the 2016
WSAE membership directory soon. If you have not already sent us a professional headshot, or would like to update the one we already have, please send a high-resolution .jpg file to
Kristin McGuine
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Advertise in the 2016 WSAE membership directory
Limited advertising in the WSAE membership directory is available. Contact Jeanne Rosen for additional information, including rates. All WSAE members will receive a copy of the membership directory in July. It will mail poly-bagged with the Summer issue of VantagePoint magazine.
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How will Department of Labor's new overtime rule
impact you?
The White House has announced the publication of its final overtime rule, which will be effective Dec. 1. The Administration says it will extend overtime eligibility to more than 4 million additional workers within the first year of implementation.
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Discussions
CAE study group - Madison
I wonder if anyone is interested in forming a study group that would meet this summer and early autumn to prepare for the December exam.
Cool member recruiting/Benefits pages
I thought I would share what I think are some great member recruitment web pages that I saw recently. The goals that Katie Froeber and her team at Dynamic Communities were to include compelling "voice of customer" (member) examples, give a better summary of what CRMUG is, simplify their Calls To Action and remind existing members of benefits in a clear and concise manner. I think they nailed it...take a look.
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Blogs
The content marketing gold mine that's right under your nose
by Aaron Manogue
Content marketing was one of the topics that people brought up during our in-person meetings that they would love to learn more about. And on that same note, the lack of resources to produce continuous content needed to be effective in content marketing was the biggest setback of nearly all the participants. Whether you're part of a small association that has one or two marketing and communications people (like me), or your part of a large corporation that has hundred of great minds at work, we've all run into the dreaded doldrums of creativity when it comes to creating new, fresh content. It's one of the scariest, most-stressful parts of the great job we have.
Read more.
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CEO Roundtables are designed specifically for association CEOs only, as a venue for networking and sharing ideas. This is a perfect opportunity to meet with your peers in a casual setting and discuss topics of interest.
Milwaukee
June 15, 11:30 AM - 1:00 PM (CT)
Svinicki Association Management, Inc.
Milwaukee
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| ASAE Annual Meeting and Exposition |
The ASAE Annual Meeting & Exposition is where association professionals all come together to give a little and get a lot more. Join WSAE August 13-16 in Salt Lake City for #ASAE16. Give a few days of time to get a year's worth of support from the association community. We look forward to seeing you there!
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| Welcome!
- Sue Astorga, North Central Group
- Christopher Balderrama, Executive Director, Inc.
- Patrick Walter Laws, Wisconsin Association of Mutual Insurance Companies
- Stacey Lucas, Potawatomi Hotel & Casino
- Megan Moore, Potawatomi Hotel & Casino
- Amanda Senkbeil, Executive Director, Inc.
- Samantha Surillo, Executive Director, Inc.
- Tracey Ziegler, Radisson Hotel Madison
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| Reference past issues at no charge as member benefit VantagePoint, the quarterly publication of WSAE, is full of association news, industry trends and helpful tips for running a vibrant and thriving association. Access past issues of VantagePoint for download!
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Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to
Michelle Czosek.
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Looking for a career change? Let us help.
Here's a pretty cool new job search feature from WSAE. Follow us on Twitter (
WSAEtweets) and receive a notification every time a new career opportunity is posted to the WSAE Career Headquarters.
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Career Headquarters Highlights
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Milwaukee, Wisconsin
Executive Director, Inc.
West Allis, Wisconsin
Association of Equipment Manufacturers
Madison, Wisconsin
Wisconsin Physical Therapy Association
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Milwaukee, Wisconsin
Executive Director, Inc.
Milwaukee, Wisconsin
American Society for Quality (ASQ)
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