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WSAE Blog
Four Ways Association Membership Development is Changing and What You Can Do About It
by Aaron Manogue
Omnnipress
Working in the association industry, you are well aware of the fact that it isn't easy to continuously come up with new ways to educate and engage current membership. It's even harder to do so while also trying to grow overall membership and maintain a healthy membership lifecycle.
Now you are faced with the task of positioning yourselves towards younger age-groups, namely millennials, in order to build a base of young membership and ensure future membership is solid. Not only is your target-market continuing to fluctuate, but the core concept of membership development itself is changing fundamentally at its' core. Can things get any more difficult?
Here are Four Ways Association Membership Development is Changing Fundamentally (and what you can do about each one):
Read more.
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The Art of Leadership: Unleashing Your Inner Superhero
WEBINAR
Associations in the War for Talent
WSAE Member-Only WEBINAR
CEO Roundtable
Association Acumen, Menomonee Falls
May 17-18, 2015
WSAE/ASAE Spring Outing
Grand Geneva Resort, Lake Geneva
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Thank you
to our advertisers
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2014 WSAE honors members
at annual awards luncheon
Awards recognize excellence in association management
Association Leadership Award
Jerry Deschane, IOM, CAE
League of Wisconsin Municipalities
 Association Leadership Award
Visit Milwaukee
Visionary Award
Stephen Peeler
ASAE
Young Professional Award
Dana Murn Kohal
Credit Union Executives Society
Hall of Fame Award
Dave Baumann
Executive Director, Inc.
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Earning continuing education hours, increasing your knowledge, training your staff, and finding potential speakers has never been easier! The Wisconsin Society of Association Executives is pleased to announce a new online education resource. We invite you to browse through the catalog and register for one of our upcoming live webinars.
Gather everyone on your staff around your monitor and earn CAE credit for participating. At $45, regardless of the number watching, it's a bargain! There are also more than 60 self-study programs available at your convenience. See the catalog to view on demand. Watch for future emails announcing upcoming programs. Here's what's coming up:
The Art of Leadership: Unleashing Your Inner Superhero
Wednesday, January 7, 2015
1-2 pm CT
The greatest difference between leadership and management is that while management is denoted by title, leadership is an art and may be demonstrated at any level in the organization. In fact, over 90% of leadership occurs from the middle, not the top of the organization. This fun, interactive, and practical session will provide an opportunity for participants to learn how motivate, engage and inspire others, leverage individual and team strengths, create a culture of accountability, and influence others to action.
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Milwaukee CEO Roundtable
January 29, 2015
11:30 am - 1 pm
Please note: This event is for association CEOs only.
Join WSAE for a lunchtime CEO Roundtable in Milwaukee, hosted by Bill Elliott, Executive Director, Association Acumen. CEO Roundtables are designed specifically for association CEOs as a venue for networking, sharing ideas and helping solve each other's challenges in a confidential forum. This is a perfect opportunity to meet with your peers in a casual setting and discuss topics of interest. Registration fee includes lunch.
Location
Association Acumen
N83 W13410 Leon Road
Menomonee Falls, WI 53051
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Sponsorship opportunities available now!
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What we're talking about
The latest discussions on the WSAE Open Forum
- Transition from a 501c4 to a 501c6
- Flexibility: What does it mean to you?
- Top 3 concerns for 2015
- Request for boiler plate language for a state/national partnership agreement
- Board restructure and term limits
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Important issues ahead
American Associations Day is March 18-19
Join us for American Associations Day, the only legislative fly-in for association professionals, on March 18-19, 2015, to advocate for issues that have real implications for all of our organizations. In 2014, a record number of participants came from 36 states. This year, the issues facing the association community and our exempt purposes are even greater. This year's sessions will feature briefs on timely issues like tax reform and nonprofit governance, as well as a primer on getting the most out of your congressional meetings. In addition, get valuable face time with colleagues from your home state, association CEOs, the ASAE Board of Directors, and other leaders in the association community. To help with our geographic representation, ASAE is offering a scholarship to those outside the DC-metro area.
American Associations Day brings together association professionals to share their stories with Congressional offices about important issues facing our community. Each day we hear more news on issues that could change the way we work for our members and manage our own associations. From changes to the tax code that could affect the tax treatment of associations' revenue-generating activities, to considerations of "political activities" that may alter how we advocate for our members, this is an important year to be present on Capitol Hill reminding our Members of Congress of the value that we bring to their states and districts.
This month's election will bring new Members of Congress to Washington who may not have a great familiarity with our community. Attend American Associations Day to tell them that your association, and all of those in your state, are driving the economy and improving society. If they have no idea why associations matter, how can they stand up for us? Register today by contacting Mary Kate Cunningham at 202-626-2787 or mcunningham@asaecenter.org.
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Membership Development Coordinator
Waukesha, Wisconsin
Wisconsin Institute of CPAs
Education Program Manager
Wausau, Wisconsin
American Society for Laser Medicine and Surgery, Inc.
Exhibits Associate
Brookfield, Wisconsin
International Foundation of Employee Benefit Plans
Visit WSAE's Career Headquarters to post and view jobs.
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Welcome new members
Lisa Al-Amoodi, ASA - CSSA - SSSA
Sue Astorga, The Edgewater
Ellen Bergfeld, PhD, ASA - CSSA - SSSA
Heather Breunig, AVS Group
Susan M. Cudworth , Milwaukee Marriott West
Emily DeVillers, Executive Director, Inc
Tracy Drinkwater, AIA Wisconsin
Ann Edahl, ASA - CSSA - SSSA
Nate Ehresman, ASA - CSSA - SSSA
Becky Funck, ASA - CSSA - SSSA
Dawn R. Gibas, PhD, PSS, CPSS, ASA - CSSA - SSSA
Nora Gorman, CASE, Greater Ft. Lauderdale CVB
Kelly Gwiazda, Concourse Hotel & Governor's Club
Carrie Jensen, CMP, League of Wisconsin Municipalities
Troy Karnoff, CMP, Phoenix CVB
Keith Lovejoy, ASA - CSSA - SSSA
Samantha Autumn Machart, Executive Director, Inc
Cassie McKay, ASA - CSSA - SSSA
Lynne Navis, ASA - CSSA - SSSA
Tricia Newell, ASA - CSSA - SSSA
Matt Nilsson, ASA - CSSA - SSSA
Deb Olstad, LegalShield
Mary Orella, AIA Wisconsin
Rebecca Polk, ASA - CSSA - SSSA
Ian Popkewitz, ASA - CSSA - SSSA
Nicole Sandler, ASA - CSSA - SSSA
Katrina Schwarz, National Fluid Power Association
Carrie Stollenwerk, Fond du Lac Convention & Visitor's Bureau
Sara Uttech, ASA - CSSA - SSSA
Eric Welsh, PMP, ASA - CSSA - SSSA
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About Us
The Wisconsin Society of Association Executives has over 500 members dedicated to the profession of association management. Its mission: to serve as a forum where the association community thrives and grows.
22 N Carroll St., Ste 300
Madison, WI 53703
608-310-7850
www.wsae.org
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