The Child Well-Being Movement, supported by United Way of Waco-McLennan County, unites residents and partners to enhance the lives of children ages 0-5 and their families. In response to the 2021 "Are the Children Well?" report's findings of limited awareness about tailored services, United Way has recently initiated a campaign with local marketing firm, Seedhouse Creative. This effort aims to educate families about services provided by United Way-designated agencies and partners of the Child Well-Being Movement.
While challenges remain, it's clear that our primary partners have the potential to make a significant impact in our community. This potential can be maximized if more individuals are aware of the available support and resources within our community.
Below are the goals of the marketing plan:
- Increase Awareness
- Enhance Engagement
- Promote Inclusivity
- Expand Reach
- Overcome Information Barriers
- Achieve Long-Term Impact
We are excited to work with our partners to launch this marketing campaign and help spread the word about agency services, events and success stories. We will continue to share more about this marketing campaign as pieces are created and distributed.
Additionally, we've initiated the formation of four specialized workgroups to further delve into the action plan. These groups are focused on childcare, health, education, and workforce development & financial stability. We eagerly anticipate the collective efforts of these groups as they advance the mission to enhance the lives of local children and their families.
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