SHARE:  
Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 June, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


I'd enjoy seeing you in Banff!

I'll be presenting to the Western Association of Broadcasters in Banff, Canada June 6. Our session will be on "Expanding Your Personal

Brand." It's a great place for a convention!



I'll also be speaking to the Texas Association of Broadcasters August 8th in Austin, Texas. Our topic will be "Getting the Appointment". If they don't go into our sales funnel as prospects, they can't come out as sales! Hope you may join us there!

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


Singing Paul Is Still Singing!

Great service: where you don't expect to find it

A couple of years ago I made my annual trek to the NAB show in Las Vegas. I usually stay at the Westgate for its proximity to the convention center and for its price point. Yes, my years of holding expenses on my P&L as a general manager of stations are still with me. There is a restaurant in the Westgate, Sid's, where I eat breakfast.


I first met Singing Paul at Sid's during that previous visit. His outstanding service made my newsletter. In addition to giving good service, he provided an element of fun by singing to me. As I remember he sang part of the menu. Or maybe it was the specials of the day, but either way it was FUN! And unexpected. Most waiters or waitresses open a dialogue with "What can I getcha?"


Well, Paul strikes again. This time I was catching a plane to come home. I had just enough time to consume a quick breakfast before meeting my Uber. I mentioned to the hostess that I was in a bit of a hurry. Paul was lurking nearby, heard the exchange and said, "Put her in my station."


I must admit, I didn't recognize Paul at first. He promptly took my order, filled my tea glass (a necessity if I'm to remain in a vertical position this early in the morning). In mere minutes my breakfast arrived. He offered to leave my check so as to not delay me. As I opened the check folder, there was his card. It said, "Singing Paul."


He's still there! I called him over, mentioned that he had been featured in an earlier newsletter and asked if I could take his picture. He sang, "Yes....certainly"

(use your imagination to hear his booming voice). If you haven't guessed, he's the one in the upper right hand corner.


Why is he in my newsletter again? It's all about service. In my first encounter, I had time to enjoy my lunch, to applaud his singing as the novel approach it was. He fulfilled my needs.


This time my needs were different. I needed to eat and run. He understood and fulfilled my needs again.


Needs change. Had Paul responded to me as a customer the same way he did the first time, I would have been frustrated and late. Had he rushed me the first time I would have felt unappreciated as a customer. It's all about understanding what our customers need and want. Today.


Which brings me to the point of this article. Do we recognize and respond to the changing needs of our customers? Or do we assume that what fulfilled their needs last year, last month is the same today? Every interaction with our clients should provide an opportunity to ask questions, to uncover changing needs and goals. Then we should make sure we alter our behavior, our campaigns, our messages to meet those needs.


The definition of "excellent service" is not static. It is not "one size fits all". And the size can change over time.


Know your client: keep your client! Questions are the answer.


Happy selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


“Always render more and better service than is expected of you, no matter what your task may be.”





Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

I enjoyed my time with the Pennsylvania Broadcasters!

Great convention! Thanks for asking me to join you!

Dinner with Vince and Geovanna Benedetto with Bold Gold Media Group

The group! It was a lively session!

Josh Robison won the book!

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


©Copyright 2024 Bryson Broadcasting International

CONNECT WITH US!
Twitter  Linkedin