Awaken Relationships with Consumers Who Are Defecting Your Dealership for the Aftermarket
R+ Retention Solutions Deliver for Smart Toyota
If the topic of customer retention isn't on the top of your dealership's priority list, then it's time to wake up. Customer defection to the aftermarket has increased and higher customer acquisition costs are hampering your growth. In short, the hole in your recurring revenue bucket won't patch itself. Get it right and the benefits are big!
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Loyal customers not only spend 67% more than new customers (service), 65% of new business comes through that existing relationship (new vehicle sales). R+ retention solutions from Recall Masters are playing a big part in reconnecting vehicle owners and dealerships for service retention and new vehicle sales opportunities. The solutions leverage the same data and resources that have delivered recall management revenue for RM's dealer clients. With that success, clients sought RM for solutions to support ongoing campaigns that followed the recall repair and incentivized repeat visits. |
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The R+ retention solution is included as part of R+ Premium suite that bundles recall management together with retention solutions. The R+ retention solution is also offered as a standalone component, with a focus on the dealer's DMS data. Learn more about R+, visit the Recall Masters website.
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B U I L D - R E T E N T I O N - B Y - S H A P I N G - T H E - U S E R - E X P E R I E N C E
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"Episode 4: Lead People, Not Metrics" with Chris Craig of RockED
Chris Craig might be a new face on the big fixed ops stage, but if you’ve followed his social media on LinkedIn, TikTok, YouTube and other platforms, he's bringing fixed ops out of the shadows. He holds multiple degrees in the automotive space, serving as parts retail manager, an independent service shop technician and a dealership service advisor across four dealerships and three OEMs. He also proudly served our country and has our profound appreciate for being a true patriot. He’s currently Fixed Operations Content Owner for RockED, which an app-based coaching platform for automotive employees. Watch the full episode on the Recall Masters website.
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Servicing Cars and Pulling Teeth
A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters
We’ve all read this stat somewhere – the average consumer would rather visit the dentist than to visit a garage for vehicle repairs. I don’t remember where this data point was first uncovered, but it really doesn’t surprise me. Given the hit to the wallet, vehicle servicing probably causes significantly more financial anxiety than oral care. But, the reluctance is not limited to financial considerations. With both dental insurance and a current vehicle warranty, there’s still trepidation about a visit to the shop. If you’re looking for validation in the data, turn to data that tracks recall compliance.
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Annually, recalls are being repaired at a rate between 29 – 33%. Let me translate – of all the recalls that are announced in a calendar year, 29 – 33% of the vehicles affected are repaired within that same calendar year. Is that more or less than what you would have guessed? To clarify, recall repairs (parts and labor) don’t come at a cost to the vehicle owner. It’s the vehicle manufacturer that pays dealerships for these repairs at the warranty rates the dealership has currently negotiated. In short, the vehicle owner pays nothing – recall repairs are free. Why are two-thirds of these recalls still outstanding if they come at no cost to the vehicle owner? |
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Let’s isolate this data to a National Highway Traffic Safety Administration (NHTSA) recall, which must directly correlate to an eminent risk to drivers, passengers or others who share the road. It does not mean that 100% of these vehicles will kill or injure 100% of the time. A NHTSA investigation isolates VINs that are affected by a...Read the blog post in its entirety on the Recall Masters website.
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In Recent Recall Campaign News |
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427,000 Kia Tellurides Recalled Due to Rollaway Risk
Kia is recalling all Telluride vehicles manufactured between 2020 and 2023 as well as some 2024 models for a defect to the intermediate shaft and right front driveshaft that could cause them to roll away more than 427,000 vehicles in total. The shafts may not be fully engaged due to suspected improper assembly by the supplier. Over time, the partial engagement can cause damage to the intermediate shaft splines which could result in unintended vehicle movement while in park if the parking brake is not engaged. Read more about this event on the Fox Business website.
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Faulty Air Bag Sensors Lead to 118,000 Subarus Being Recalled
Subaru is recalling 118,000 SUVs and sedans to address a faulty sensor that can prevent air bags from deploying in a crash. Affected vehicles include various 2020 through 2022 model year Outback and Legacy. It is the third recall stemming from the parts - a capacitor in the sensors for the Occupant Detection System (ODS) may crack and short circuit. As a result, the front passenger air bag may be prevented from deploying in a crash. Dealers will replace the ODS sensors. Read more about this recall campaign on the Reuters website.
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More Recall Campaign News
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Recall Rundown is presented by Recall Masters |
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Recall Masters, Inc.
23131 Verdugo Dr., Laguna Hills, CA 92653
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