Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Video Marketing In 2024: Trends And Statistics You Can’t Afford To Ignore |
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Video marketing has proven to be a game-changer in achieving this, and with the year 2024 predicted to be a landmark year in the industry, it’s time to gear up for the exciting times ahead.
The DL: It's imperative to recognize the profound impact of video marketing on audience engagement. With projections indicating a substantial rise in video consumption, event professionals must navigate both opportunities and challenges. Leveraging personalized video content through AI tools is paramount for cultivating meaningful connections with audiences, given that over 80% prefer tailored video experiences. Embracing emerging augmented and virtual reality technologies is essential for creating immersive experiences that resonate with attendees. By staying in tune with these trends, professionals can effectively enhance customer engagement and drive significant growth for their events.
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Here’s What A $7M, 30-Second Super Bowl Ad Can Purchase In Digital Media In 2024 |
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As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience.
The DL: In anticipation of the Super Bowl this weekend, here is what a $7 million ad will get you in 2024. To start, it will give brands a significant presence in digital media. With this budget, brands have various options to reach a wide audience. They can expect millions of clicks and video views through buying inventory programmatically, where the cost-per-click and cost-per-view are relatively affordable. TikTok offers the opportunity to collaborate with influencers, resulting in hundreds of influencer posts or millions of clicks on in-feed ads. Additionally, streaming services like Amazon Prime present a chance to make impressions on around 140 million viewers. Dating app Bumble provides a channel to receive millions of clicks, while advertising in popular games like Candy Crush can also generate a high volume of clicks. Overall, brands have a range of options to effectively engage a large audience within the digital media landscape with a $7 million budget as opposed to only a 30 second video spot during the Super Bowl.
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DOOH Video Climbing In Ad Spend |
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Video watched out-of-home (OOH) comprises more than one-third of programmatic OOH spend on video-enabled screens.
The DL: While the industry is growing, billboards retained their position as the leading asset category with 38% of the total spending. Place-based formats also saw increasing popularity, with OOH TV screens making up 27%, followed by Display Panels at 15%, and Kiosks at 12%. This takeaway shows there is a trend toward measurable and targeted advertising as marketers look to reach consumers daily as they journey between home, work, shopping, and entertainment. Top categories are Food/Drink, Personal Finance, and Health/Fitness.
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The Buyer’s Journey: How To Reach Your Audience At Every Stage |
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Are you producing content to address every stage of the buyer’s journey? Ensuring that you’re providing the answers that your potential customers are seeking is key to maximizing your opportunities.
The DL: Producing content to capture a customer at every stage of the funnel or customer’s journey is important. Customers are looking for more information today and being able to provide answers to prospective customers helps maximize those opportunities or give you a competitive advantage. However, it is important that in certain stages you are offering the right information, and it is communicated effectively.
Click the link to see an infographic that helps show the types of materials customers are looking for at each stage of their journey. For example, blog posts, podcasts, white papers, and ebooks are better used at the awareness stage. At the consideration stage, demo videos, webinars, and case studies are materials to utilize. For the part of the journey that is more decision making for the customer, consider free trials, coupons, testimonials, and consultation appointments. For retention, loyalty rewards and access to ongoing support or material are often used.
With the cookie going away soon, you already have a content strategy in place or starting to think of one, only helps communicate to your prospective customer but also helps collect information to build your audience for alternate targeting in the near future.
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Celebrating a day of appreciation at the workplace! Wishing everyone a Happy Valentine's Day filled with camaraderie and positive vibes. |
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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