January - February 2024

Direct Selling and Referral Marketing Newsletter For Companies

How Are Direct Selling Executives Like Airline Pilots?

Just like an airplane pilot, operators of direct selling businesses need to have an accurate set of gauges.

Do you have all the information you need to run your business? If not, you’re flying partly in the dark!

Show me the light!!

One Way To Be A Company Hero

Did you know that vendor inbound freight costs are often viewed as an insignificant part of overall inventory costs?

However, in many companies, inbound freight expenses can be as high as 4% or more of gross sales.

For example, a company with $20 million in annual sales may spend up to $800,000 on inbound freight charges. If this company reduced its inbound freight expense by 20%, its operational expenses would be reduced by $160,000.

Profits grow from increased sales or from decreased costs.

Tell me about decreasing costs.

If you are starting or growing a network marketing, referral marketing, direct selling, affiliate, or party plan company, you need insider knowledge to help you to create, launch or grow your business. Your goal is long-term success.

To be successful you need to know what to do and when, and you need to do many things well. Our book tells you both. That's just one reason you need our book.

The Purpose Of Policies And Procedures

While the rights of independent representatives are included in the policies and procedures, the policies and procedures exist primarily to protect the company. These are the terms by which agreements with independent representatives are governed.

Policies are rules while procedures are the steps that the company will take to support or enforce its rules.

Policies and procedures most often are spelled out in 15-45 pages of information.

Why So Many Pages?

How To Communicate Your Company's Values

Walt’s nephew, Roy Disney, said, “It’s not hard to make decisions when you know what your values are.”

As the owner of a direct selling or referral marketing company, you probably want everyone to share the vision you have for your company.  

How do you do that?

How Does Sylvina Consulting Help Companies?

At Sylvina Consulting, we are direct selling, referral marketing, and compensation plan experts. We design and improve compensation plans and mentor company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 35 years of experience working with more than 500 direct selling, referral marketing, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews.

I invite you to contact me to talk about your specific needs.

Sincerely,

Jay Leisner

President, Sylvina Consulting

Website: https://www.sylvina.com

Email: jay@sylvina.com

Office: +1 503 244 8787

Cell: +1 503 784 7873

WhatsApp: + 1 503 784 7873

Skype: jay.leisner