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Openview Partners has taken the data from their SaaS provider surveys and analyzed it to understand some of the key traits of fast growing SaaS companies. Here are some of the highlights:
- Efficient at acquiring new customers
- More likely to use usage based pricing
- Successfully retain and expand existing customers
- Intuitive and easy to implement and use
From a metrics and financial perspective these traits imply:
- Low Customer Acquisition Cost (CAC)
- Negative Customer Churn percentage or Customer Retention Percentage about 100%
- Low support and professional services costs
There are lots of good thoughts and information in the article.
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