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MFA Longevity Market Report
News and insights from thought leaders in the longevity economy

October 2024

Dear friends and colleagues,


We are so excited to be hosting the seventh What’s Next Longevity Innovation Summit in Washington, D.C. on December 9-10. The Summit brings together leaders and investors in longevity to learn about new policy directions and opportunities. Purchase your ticket today – there’s only a week left to receive the early bird rate!


I am also excited for Laurie Orlov’s new report on AI in senior living and care. You can learn more about this topic (and many others) at the Summit, where she’ll present her findings. Continue reading to learn more about the engaging and knowledgeable speakers we’ve added to the roster. 


Warmly,

Mary

MFA Events

2024 What's Next Longevity Innovation Summit

December 9-10 in Washington, DC

Early bird deadline is October 31!


You have until October 31 to register for the What's Next Longevity Innovation Summit at the early rate. The event will take place at the National Press Club in Washington, DC, December 9-10. The theme of the conference is Transformation of Care: Where Policy, Investment, AI and Innovation Meet. See the agenda and full roster of presenters on the conference website.


Register now to take advantage of the early bird rate!

MFA Podcasts
What's Next Living Longer Better Smarter
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Episode 80: A Global Challenge to Combat Dementia - The finalists have been unveiled in The Longitude Prize on Dementia, a more than $5.5 million prize funded by Alzheimer’s Society and Innovate UK and delivered by Challenge Works. Finalists include high-tech specs and a smartwatch that learns daily routines and more. Mary, who was among the judges, and Fred are joined by panel chair Dr. John O’Brien of the University of Cambridge and fellow judge Nic Palmarini, Director at the National Innovation Centre Ageing in the UK.


See the full list of What's Next Living Longer Better Smarter episodes.

What's Next Longevity Deal Talk

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Episode 29 - The National Institute on Aging is calling for applicants for the 2025 NIA Start-Up Challenge and Accelerator. Program Director Joy Toliver joins Mary and Fred with the details entrepreneurs and start-ups will want to know. Then, Mary and Fred welcome Neal Shah, founder and CEO of CareYaYa, which was just named to the LinkedIn list of the Top 50 Start-Ups. 

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Episode 30 - Trilogy Health is piloting the latest technology from etectRX to assist caregivers and older adults with urinary incontinence. Tackling the issue can prevent middle of the night falls, help staffing, and much more. etectRX co-founder and CEO Eric Buffkin joins Mary and Fred along with Holly Snyder, Trilogy’s Executive Director at the Prairie Lakes Campus in Indiana.



See the full list of What's Next Longevity Deal Talk episodes.

Funding News


  • Koltin, a private senior health insurer, raised $7.3 million in Series A funding led by Left Lane Capital.
  • The 2025 NIA Start-Up Challenge and Accelerator is accepting applications through Dec. 9, 2024 to support early-stage research entrepreneurs developing products that promote healthy aging.
  • Family.cards, which makes virtual cards and supports older adults in using technology, secured €1.2 million in seed funding led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures.
  • Midi Health, a virtual care platform specializing in menopausal care, raised $63 million in a Series B funding round from 80 different investors. 
  • The Kissick Family Foundation, in partnership with the Milken Institute, announced $3 million in funding for Frontotemporal Dementia Research.  
  • Vesta Healthcare, a virtual care company for home care recipients, secured $65 million in a Series C round led by RA Capital Management.
Corporate Updates

Presidential Candidate Proposals to Support Family Caregivers



“By speaking out for caregivers and supporting their needs, thoughtful political leaders have an opportunity to help families, strengthen the system of long-term care – and give themselves a boost in the ballot box.”- Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer

 

Family caregivers have long been the backbone of America’s long-term care system. Fortunately, political leaders are starting to acknowledge their vital contributions. Learn more about the proposals from both presidential candidates to support family caregivers, the power of caregivers as a voting constituency, and AARP’s work at the state and federal levels to advocate for them in Nancy LeaMond’s new blog.

CABHI Announces New Funding Program -- Ignite


CABHI, powered by Baycrest, is thrilled to introduce its new funding program: Ignite! Ignite provides funding and support to accelerate early-stage innovations that will enhance the lives of older persons, people living with dementia, and their care partners. With Ignite, Canadian innovators can receive $50,000 to $150,000 CAD to turn their transformative ideas into reality. Researchers, point-of-care staff, or companies designing solutions can apply to the Ignite program by Monday, December 2, 2024. 

GetSetUp Launches Medicare Hub and Awarded Top Innovator


GetSetUp is proud to announce the launch of the GetSetUp Medicare Hub, a first-of-its-kind, video-based resource designed to simplify the 2025 Medicare Annual Enrollment Period (AEP). Offering live sessions, on-demand videos, and peer-led learning, the Medicare Hub empowers seniors to make informed healthcare decisions, promoting health equity and confidence during the enrollment process.

Additionally, GetSetUp has been named a Top Innovator in the World Economic Forum’s Prospering in Longevity Challenge, recognizing its role in transforming aging into a time of growth and connection. Insights from its 2024 Active Aging Report were also featured in the American Society on Aging blog, highlighting how older adults are prioritizing holistic health, digital literacy, and social connectivity to lead healthier, more fulfilling lives.

New Reports on Finances of CCRCs


Ziegler partnered with CARF and Baker Tilly to publish reports on the finances of continuing care retirement communities (CCRCs). Learn more!

Joe & Bella Wins AARP AgeTech Award


Joe & Bella, an adaptive-apparel brand, was named the winner of the 2024 AARP AgeTech Award. Over 300 startups applied with six finalists being given the opportunity to pitch to an audience of approximately 300 investors and thought leaders. In addition to receiving a $10,000 prize, Joe & Bella will be part of AARP's AgeTech Collaborative program starting in January.

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Senior Living Webinar Alert!


Join Botco.ai for Enterprise Chatbots: Gazing into the Crystal Ball for 2030 and Beyond on November 5 at 2pm ET. Plus, get exclusive access to its free industry report: The State of GenAI Chatbots in Marketing.

Intuition Robotics CEO Skuler Shares Power of AI


Intuition Robotics Co-founder and CEO Dor Skuler published an opinion piece in McKnights Home Care about the growing burden on family caregivers, how this problem is worsening, and how AI can help mitigate some of the challenges they are facing. He was also interviewed on the Shift Podcast about how AI can create true relationships with humans and why as AI becomes more ubiquitous the Turing test is no longer relevant.

Artifcts Recruiting for Brain Health Study


Artifcts and the UMass Chan Medical School are recruiting participants for their brain health research study that aims to answer whether the Artifcts platform can be used as a digital screening tool for cognitive health. Participants will receive a one-year Artifcts membership at no cost to create and privately share Artifcts for the study.

Books, News, Reports, and Events


  • According to a survey released by Age Wave and The John A. Hartford Foundation, older adults report widespread dissatisfaction with the U.S. healthcare system. 
  • National Institutes of Health (NIH) report highlights racial disparities in healthcare spending among older adults with dementia. 
  • Private insurer Humana, in a joint study with Harvard, found that senior-focused primary care can improve outcomes, including cancer screenings, medication adherence and controlled blood pressure. 
  • A new bill in Florida makes it the latest U.S. state to require law enforcement to undergo online training to learn how to interact with older adults living with Alzheimer’s disease and related dementias. 
  • Vice President Kamala Harris proposed expanding Medicare to cover more home care, dental, and vision.
  • Read Laurie Orlov's latest report on the future of AI in senior living and care.
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