Greetings!

As you may have read in my last email, or seen on social media, we have made a couple of announcements about our team. For the last few years, our growth as a business has been accelerated by some key members of the team. See below for details or take a look at our Team page.

In January, we collaborated with clients on SWOT analysis to find out what they do well, and where they can improve in 2024. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Our SWOT template looks like this, and can be helpful for business self-awareness, even if you are not ready to make some of the necessary changes in your business. For inquiries, comments or collaboration on your own business SWOT analysis, please contact us.

Shepheard Marketing is also looking forward to supporting new franchisees of our other venture, bath. cut. brush. mobile pet grooming. bath. cut. brush. is looking to grow this year in Colorado and beyond. We have had several interesting conversations with brokers and business owners who are excited to get on board the vans!

🎉 Congratulations to Leeza and Mel on your well-deserved promotions at Shepheard Marketing! Your dedication, hard work, and exceptional skills have truly paid off. Here's to continued success and growth in your new roles! 🥂

Director Lisa Tuska is the founder and owner of Colorado School of Dance and has served Parker for 25+ years. Tuska has been involved in dance her entire life, and today is a leading consultant in the dance industry.

Our mission is to encourage students of all ages and levels to experience the world of dance while gaining high self-esteem, poise, and physical & social well-being.

I met Matt through my FORE Business network, and I knew that we would find a way to help each other's clients. Let me introduce you:

Matt Smeby is a Vice President - Sr. Business Advisor with a deep knowledge of company financials, drivers, cash flow, financing and solutions, as well as implementing strategy and plans. His ability to identify key risks has helped business owners avoid pitfalls as well as change direction before problems start.

He has a keen ability to identify bottlenecks and find the source of issues within teams, company growth, progress, and implantation of plans - not just the symptoms. Matt has a passion for people and building teams which have the right people in the right seats.

The first words a client will likely hear from him are “How can I help?”, and he means it.

You can contact Matt Smeby of American Business Advisors, Inc. by calling

425-894-9930 or emailing msmeby@abadvisors.com

2024 promises notable shifts in marketing, driven by technology, data privacy, AI and changing consumer expectations. As third-party cookies phase out, brands will accelerate their embrace of first-party data and self-service ad platforms. The continuous evolution of content marketing and the increasing integration of artificial intelligence (AI) is reshaping how businesses connect with and engage their audiences.

I always like to throw in a local event to keep things fun, and there’s no better place to celebrate craft beer than Denver, which is exactly what you’ll be doing at this year’s Mile High Beer Festival. Sip on drafts from well-known giants in the Colorado beer scene as well as newer niche breweries waiting to make a splash.

Featuring local craft beer, this year’s festival takes place on Saturday, February 24th, 2024 at the Stockyards Event Center in central Denver.

💜When you join the bath. cut. brush. family you will experience the ultimate support system as you embark on your entrepreneurial journey. From initial setup to ongoing marketing assistance, our franchising team is dedicated to your success.

Dive into the booming pet grooming industry with confidence and let us guide you every step of the way!

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