Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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4 Visual Tips For Better Pitches |
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Children’s book author Beatrix Potter said of writing, “The shorter and the plainer the better.” In PR, one might edit that to, “Shorter is better.”
The DL: With the average attention span being just over 8 seconds, communication to reporters must be concise and visually appealing. This article stresses the need for brevity to capture their attention. Jordyn Holman, a reporter for the New York Times, shares “Any journalist’s inbox is flooded with dozens of emails in a given day. For this reason, the emails that catch my attention are those that are relevant to my beat by showing knowledge of the types of companies and themes I write about and are presented in a concise and actionable way.” With this in mind, here are four visual tips for crafting effective emails: utilizing white space to highlight key information, keeping content "above the fold" for mobile readability, using bullet points for digestibility, and avoiding excessive stylization that can be visually distracting. Lastly, a good rule to go by is, to send the pitch to yourself, and check its appearance on a phone, ensuring it stands out in a reporter's busy inbox will help ensure you checked all of the boxes above.
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November TV-Streaming Viewership Highest Since January 2023 |
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Although the writers' and actors' strike plagued broadcast TV platforms for the better part of the early fall season, viewing more than recovered in November.
The DL: In November, television viewership, including streaming, broadcast, and cable, increased by 5.7% compared to October, reaching its highest levels since January 2023, following the resolution of the writers' and actors' strike. Broadcast TV grew by 7% due to a 21% increase in sports viewership, achieving a 24.9% share, the highest in 2023. However, long-term broadcast viewing declined by 5.3% compared to November 2022. Cable TV hit an all-time low of 28.3%, with a small 1.3% rise in actual usage. Streaming platforms maintained the lead with a 36.1% share, although three of the top five lost some share. Additionally, the "Other" category, including virtual pay TV apps, grew to 10.7% from 4.3% a year ago. "Other Streaming" decreased to 5.1% from 11.3% in November 2022.
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Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack |
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After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.”
The DL: Apple is strategically expanding its ad ambitions and ad tech stack, marked by incremental improvements in its recent product releases. While the services division thrives, the company is poised to make significant developments in its ad tech marketplace, with a particular focus on privacy considerations. Apple is reportedly working on a demand-side platform (DSP), crucial for growing its ads business by allowing advertisers to purchase ads on Apple's properties at scale. Discussions have also surfaced about the potential development of Apple's own supply-side platform or ad exchange, indicating a comprehensive ad tech stack. As Apple intensifies its efforts to diversify revenue, the ad tech industry awaits updates on how the company will enforce privacy standards, with implications for SDKs and measurement techniques.
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Is X Seeing More Usage? New Reports Indicate Rising Web Traffic |
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There’s some conflicting information floating around at the moment in regards to X’s usage, and its growth (or not) under Elon Musk.
The DL: Conflicting reports on the usage and growth of Elon Musk's X platform are questioning the reliability of presented data. Despite Musk's chart indicating a surge in X's traffic, such figures don't align with reality, especially when compared to Instagram's substantial user base. There seem to be discrepancies in posts per minute and new sign-up figures and in web-based traffic reports from SEMRush and Ahrefs, emphasizing the oversight of app-based usage, which forms the majority of X's activity. While the author suggests advertisers focus on target audience activity, uncertainties about X's overall performance linger, calling for more accurate metrics and transparency for informed decisions in advertising on the platform.
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Happy New Year! We are launching into the New Year with creativity, strategy, and marketing results! Wishing you a year of successful campaigns, amplified brand presence, and growth! Let's make 2024 your best year yet!
In celebration of the holiday season and the importance of family and relaxation, our company will be temporarily out of the office from December 22nd through January 1st. We will resume normal operations on January 2nd, ready to kick off the new year with renewed energy. Warmest wishes for a joyful holiday season from our entire team at Hoffmann Murtaugh!
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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