KBA WEEKLY NEWSLETTER

AUGUST 3, 2023

KBA'S ANNUAL CONFERENCE

REGISTRATION NOW OPEN

We are so excited to have you join us for a game show themed KBA Annual Membership Conference, September 24th & 25th at the Northern Kentucky Convention Center in Covington, KY. Your generous PEP airplay allows us to provide food, drinks, professional development, overnight accommodations and all kinds of fun at NO COST TO YOU!!!

NEW THIS YEAR:

Catch the Cincinnati Reds final home game of the season
Enjoy a relaxing riverboat dinner cruise on the Ohio River
Be a contestant on KBA's Let's Make a Deal game show
Win BIG in the KBA Money Machine
Celebrate winners of the Impact Broadcast Awards
Indulge in upgraded refreshment and coffee bars
Complimentary KBA t-shirt to the first 250 registrants
And many more surprises along the way!!!

START YOUR RESERVATION

KBA BOARD BOARD OF DIRECTORS

NOMINATION WINDOW NOW OPEN

The Kentucky Broadcasters Association is now accepting nominations for the following Board of Directors seats: Radio Districts 1, 3, 5 & 7, Television-Lexington, Television-Other, Public Television and Associate.

Active members of the Kentucky Broadcasters Association, in good standing, are qualified to nominate and subsequently vote in their respective district. Self nominations are permitted.

Per KBA bylaws, nominations will be accepted for a two week period ending at 11:59pm on Wednesday, August 16, 2023. The two week voting period will begin on Thursday, August 17, 2023.

NOMINATE NOW

LBS WEBINAR

TUESDAY, AUGUST 8TH @ 12PM EASTERN

Securing valuable one-on-one time with prospects and clients is getting more difficult as the business landscape evolves. It's evident that LOCAL businesses have become more cautious in their approach, and signing long-term contracts has become increasingly challenging. Have you noticed that closing sales has become a bit tougher recently? You're not alone!

Find ways to overcome obstacles and optimize your sales approach
Discover strategies to adapt to the rapidly changing sales environment
Utilize the powerful combination of traditional and modern selling techniques
Uncover effective ways to cultivate sustainable revenue from LOCAL businesses

LBS webinars are provided as a complimentary member service to active KBA member stations.

FM Translator Filing Freeze to go into Effect on September 1, 2023, Announced as Part of Rules for Applications in November LPFM Filing Window

The FCC’s Media Bureau announced the rules for the filing window for new LPFM stations that is to open on November 1, 2023. As part of that announcement of the rules for the preparation and processing of applications to be submitted in the filing window, the Media Bureau stated that a freeze on the filing of applications for changes in the facilities of FM translators and existing LPFM stations would go into effect on September 1, 2023. Thus, if you are planning any technical changes to any FM translator, or any change in an existing LPFM, file before midnight on August 31, 2023 to avoid processing delays. The freeze will be in effect at least until the end of the LPFM window on November 8, 2023.

The freeze is meant to provide a stable database so that applicants in the LPFM window can accurately determine where there are available channels, and where there are stations or applications that need to be protected from interference.

The full text of the public notice announcing the processing rules for the LPFM window and details of the freeze, is available here.

THIS WEEKS MEMBER PIC

AND THE EMMY GOES TO...

Congratulations to all KBA members who won Emmys on Saturday night at the Ohio Valley Regional Emmy Awards in Lawrenceburg, Indiana. See the complete list here.

This weeks member pic showcases two young Emmy recipients, WKU Public Media staff members Joshua Niedwick (left) and Jeff Petrocelli (right). Read more here.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

I'M NOT A TECHIE

My wife Carolyn wants it to work and do what she wants it to do. She just wants to power it up and use the computer, phone, whatever the device. That's the extent of her interest in technology. If it doesn't work, she has no patience to figure it out. She either asks me to figure it out or gives up and uses something else.

Last month I had the privilege of participating in the Missouri Broadcasters Association Convention. One of the sessions was on the rapid pace of change in the digital space with ChatGPT, AI, and all the amazing technology unfolding for us daily. Admittedly, I'm a "tech geek." After the presentation, one of the attendees shared with me that she was not a "techie," my presentation "rattled" her a bit because she had no idea about all this new tech.

Author Seth Godin always has an interesting take on such matters. He says it's important to be clear on what we mean when we say "techie:"

I'm going to argue that it involves a combination of two things:

You give technology the benefit of the doubt. You assume that it's interesting, or perhaps benign or even useful.
You're interested in what's new. You don't need to be pushed to ask about the next tech thing.

But someone who says, "I'm not a techie," might actually be saying, "I'm willfully uninformed." They might be saying, "I don't give tech the benefit of the doubt and it's uncomfortable for me to keep up with it… but by giving into those feelings, I'm intentionally falling behind."

While the term "willfully uninformed" may sound harsh, the reality is that we must at least be proactive in our learning and understanding of what is happening in the world of technology because it will ALWAYS affect us. Do you have to be a tech geek? No, of course not. At the same time, if you're still carrying around DayTimer® like my 90+-year-old mentor, you may be communicating to your clients and prospects that you're unwilling to adapt, change, and grow.

Seth sums up our current situation nicely:

I think we've long passed the point where an active professional can simply choose to not understand how tech works. You're a user or you're being used. Best to know which.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.