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Lots of interesting news this week - even some intrigue...! To start, last Monday, Apple announced new versions of Final Cut Pro coming later this month for the Mac and iPad. The intrigue comes when you read Apple's press release. Most of those features are already in the software. It's my lead story.
Link: Timeline Scrolling Finally Comes to Final Cut Pro—New Release Announced
I emailed Apple asking for a clarification and will update this article when they reply.
One of the key issues during the thankfully-concluded actors strike was resolving the dilemma of AI and digital images. Recently, I had a very interesting interview with Brett Ineson, founder and CTO of Animatrik. They are a production house specializing in motion capture and feel that mocap is a skill actors need to develop and producers should use in their projects.
Link: Is Motion-Capture a Threat or Benefit to Actors and Producers?
In the news:
OWC announced Drive Speed. This free utility lets you confirm the drive you connected to your iPhone 15 Pro is capable of capturing media direct in the mode you intend. Available for iPhone only in the iPhone App Store.
Alteon announced the Alteon iPad app, which seamlessly connects collaborative Final Cut Pro workflows across iPad and macOS. When media files are uploaded to Alteon, they are natively transcoded into H.265 MP4 proxy files, which can be downloaded to either FCP Mac or iPad.
Link: https://blog.alteon.io/fcp-ipad-workflow
Cooke Optics showcased their latest full-frame and zoom lenses which combine with new camera technology, LED wall displays, mixed reality sets and real-time CG pre-visualisation tools to reveal the latest possibilities for modern productions.
Link: https://cookeoptics.com
Avid finished its transition to a privately-held corporation as STG Symphony Technology Group closed its acquisition of the company. Consequenty, Jeff Rosica, who has been part of the leadership of Avid for more than a decade and CEO for nearly six years, announced his retirement yesterday.
Link: https://www.tvtechnology.com/news/avid-ceo-jeff-rosica-to-retire
BorisFX upgraded Silhouette to version 2023.5. New features include resizing images using the new UpRes ML Node, improvements to the Stability Node and DeNoiser ML Node to generate more precise results, and new templates that make keying, compositing, and grain management easier to tackle.
Link: https://blog.borisfx.com/silhouette-2023-5-update
Canva is providing access to sixty-second clips of commercially-released songs for personal use in videos, social media posts, presentations, education materials, and beyond through partnerships with Warner Music Group (including Warner Chappell Music and Warner Recorded Music), Merlin and over a dozen other labels and publishers.
Link: https://www.canva.com/pro/music/
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