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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 August, 2023



Greetings from BBI! We are into the last half of 2023 This edition of the Bryson Broadcasting International newsletter pays tribute to one of our own.


What are clients saying about us?

"I wanted to send a quick note of gratitude for taking the time to share your expertise and knowledge with us. As a new AE and starting a new career in this industry, I felt "Getting The Appointment" was a great breakout for me to attend. I felt confident in my training here at KY3 as you covered the majority of it, however, you expanded in several areas that were very beneficial to me. I never received specialized conferences or meetings in my previous career, so I thought an email of gratitude was needed. Thanks!"

Theo Atchison

Account Executive

Gray Television

Springfield, MO

A Little About Me
Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


Radio Lost A Good One!

Mark Lange now broadcasting from the cloud...the real one

One of my clients passed away on July 9. It saddens me to lose someone I have worked closely with for several years. But beyond my personal feelings, radio has lost a champion. Mark Lange and his family epitomize successful independent local broadcasters. Mark and his wife Saundra have operated The Original Company since 1981. In the ensuing years, they have grown the business to 14 radio signals in southern Indiana and Illinois. TOC also streams audio and video content from websites, produces and distributes local print advertising material to over 136 thousand households each week and develops digital campaigns for businesses. They provide full-service marketing to their clients.


Long before TOC, Mark started his radio career at WNWI in Valparaiso while still in high school. The radio bug bit early and never let go!


In 1974 he took a position at Vincennes University with WVUB radio. He worked with VU for 24 years. During that time, he published two college textbooks which reached broadcast students across the nation. While at VU, Mark taught over 4000 students.


Today some people think that radio has gone the way of the dinosaur. I beg to disagree and Mark provides the perfect example of why radio will continue to live on and speak to listeners across the world. Radio provided the medium for one man (Saundra, I'm not forgetting the large part you played in the success of TOC) to influence the lives of thousands. His influence didn't stop with his students. His work on air with news and information in Vincennes and surrounding areas kept the locals up to date on happenings. Through TOC, local charities, events, businesses, people, all benefitted.


Mark and Saundra also have a heart for restoring historic buildings in the Vincennes area. TOC broadcasts from the Brevoort house which he and Saundra restored to its former glory.


Mark and TOC represent what the FCC meant when it said radio licensees were "the guardians of the airwaves". People underestimate the power radio broadcasters have to influence lives of the people with whom they live and work. And no one does it better than the local broadcaster.


Mark and Saundra raised their three children in Vincennes. Now, their son Jonathan, daughter Christina and son in law Shawn will work with Saundra to continue the legacy that Mark started.


I learned much from Mark during my time working with him. He and Saundra welcomed me as a part of their team. I will miss him. The world of radio will miss him.


His legacy will live on.

The Client's Corner

Shanon O'Toole, sales manager for TOC media in Washington, IN was recently inducted as District Governor for Rotary International District 6580 for 2023-2024. We talk about expanding our personal brands to establish ourselves as "experts" in our field. Shanon's work with Rotary allows her to give back to the community in which she lives and works and to make her known as a "go-to" person. Our congratulations to Shanon!

Words to Live By ....


Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you.”

  Shannon Alder


Be Sure To Add This To Your Library

What people are saying about this new book:

“If I was going to write a sales book, this is what I would want to have written. I’ve studied radio sales for 50 years, and this brings all that wisdom into one place-a real resource for new and experienced radio salespeople”



Glenn Smith

Managing Director, Radio Bay of Plenty – Whakatane, New Zealand

Buy It Now

BBI welcomes Eastern Utah Broadcasting to the family

Paul Anderson: General Manager

Ann Anderson: Business Manager

Kara Maynes: Marketing Consultant

Jordan Buscarini: Program/Sports Director

Dave Hocanson: Big Dave In The Morning

Mallery Dunn: Mornings With Mallery

Rochelle Badback: KOAL Bargain Bin

Ryan Piccolo: Video & Digital Media

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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