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Richard C. Peck Consulting, LLC & The Philanthropy Guy, LLC


Providing consulting and educational services to nonprofits, donors, and professional advisors related to impactful charitable giving

CONTACT RICK

Charitable Giving Newsletter

11/10/23 Edition


In This Week's Issue:


Is Direct Mail Dead?


Weekly Tips for Nonprofits, Donors, and Professional Advisors

Is Direct Mail Dead?

Not according to Phil Goodhart, whom you will read about below. He says that USPS Marketing Mail volume was at 67.1 billion pieces in 2022, about 18% of which was mailed by nonprofits. Does that surprise you?


Direct mail is a proven, tried-and-true channel for leveraging existing donor relationships and generating new ones. And, it has four main advantages:


  • Impact: In an era where digital channels rule, the physical mailbox offers a less crowded advertising space, resulting in a higher chance of your message being noticed and remembered.
  • Tangibility/Shelf Life: Direct mail can be physically touched, held, and kept on counters, on desks, in files for future reference, or attached to a refrigerator - creating a lasting impression and potential for engagement over a long period of time.
  • Credibility: Direct Mail is perceived as highly trustworthy, as physical mail is associated with established businesses and carries a level of legitimacy.
  • Cost Advantage: While postage rates vary according to volume and destination, you can generally expect to pay about half as much as for-profits.


Phil Goodhart:

PMG Marketing Solutions


Phil Goodhart is a good man. He has helped generate hundreds of millions of dollars in revenue for direct-to-consumer retailers. Now he is focusing his experience on helping nonprofit organizations better understand who their donors are so they can more effectively engage them and acquire new ones. Phil has deep experience in direct mail, a tried-and-true solution his company provides on a turnkey basis. He hopes to meet (or be referred to) the decision maker who has responsibility for direct mail and/or related fundraising channels. Phil earned his BA at Princeton and MBA at Harvard Business School.


For more information, see the PMG Marketing Solutions website here:

Direct Mail - PMG Marketing Solutions (pmgmktsolutions.com)

A Tip for Nonprofits: Do you offer live auctions as part of your event programming? If so, there are pros to highlight and cons to be aware of. They can be fun, but they can also have unforeseen land mines: Live Fundraising Auctions: Pros and Cons | Events101

A Tip for Donors: Have you heard of the four T's? You can give your Time (volunteering), your Talent (board membership), your Treasure (dollar donations), or your Ties (inviting people into your network). Learn more here from this insightful piece featuring Caroline Piraud: What have you got to give? Your four-T approach to philanthropy (juliusbaer.com)

A Tip for Professional Advisors: Did you know that 90-95% of the time, when the first generation dies, the second generation takes their investments to another firm? Shocking, isn't it? That is because the advisors haven't engaged the family over the years, and they move on. Read more here: How Advisors Can Stop Losing Clients’ Heirs as Clients | ThinkAdvisor

The greatness of a community is most accurately measured by the compassionate actions of its members."

~Coretta Scott King

Richard C. Peck Consulting, LLC and The Philanthropy Guy, LLC

About Rick

69 Mulberry Street, Unit 2

Concord, New Hampshire 03301

+1 (603) 387-3897


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