Local advertisers are looking to the marketing experts who have supported them over the past decades — publishers. But they are continuing to drop local advertisers for the benefit of a few large clients. This is what we at Nexta call the campaign crisis.

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With a 2023 holiday spending increase forecast of only 3% nominal growth (1% real growth) over 2022, your clients have their work cut out for them. To succeed, they need to consider targeting audiences with the right media.

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In today’s dynamic market and world of quickly changing customer habits, businesses are finding the need to diversify their revenue streams to avoid the risk of having all their “eggs” in a single strategy. Although Advantage is widely recognized for its best-in-class subscription management solutions (print and digital), it also supports dozens of other types of revenue streams — for example, an eCommerce self-service presence.

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Your news columns are filled with serious stories about learning loss that resulted from the COVID pandemic.

Leaders at corporations and non-profit organizations have read your reports on learning loss and are primed to help students catch up. Research tells us that the more children read, the more they succeed. Funders are ready to support efforts to bring high-interest reading material for children to homes and schools. Your newspaper with Kid Scoop fits this mission!

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Valsoft Corporation Inc., a Montreal-based company specializing in the acquisition and development of vertical market software businesses, has acquired Protecmedia, pioneers in cutting-edge technology for the publishing sector.

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In ePublishing’s latest Ellington CMS release, new AI functionality has been added to boost productivity. With the touch of a button, users can find inspiration for articles.

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Download BlueConic’s latest guide to learn why a content metering strategy based on first-party data holds the key to driving subscriptions and revenue. 

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