Local news: The lifeblood for your town's business community
Michael Shapiro | TAPinto.net
Local news is critical to the success of businesses and the business community.
News readers are an engaged, local audience of consumers. Two of the top reasons why Americans read or use local news is to feel connected to the community and to find places and things to do around town, according to America’s Newspapers 2023 Local Newspaper Study.
Americans prefer local newspapers, more than TV, radio or social media, to get information about local businesses, restaurants and bars, and local events, the study found.
Local news is the lifeblood of any community. Without local news, rumors run rampant, residents are apathetic, and the town suffers as a result. With a high-quality local news outlet in town, residents are more engaged and involved in the community. And local businesses thrive.
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