We were excited to partner with the FINRA Investor Education Foundation and CFA Institute on their recently released comprehensive research on Gen Z consumers in the US, UK, Canada, and China. The study examines attitudes and behaviors around financial topics among the Gen Z (ages 18 to 25) population —and compares them with their Millennial and Gen X counterparts. You can learn more about the research HERE.
Keep an eye out for the invitation to an upcoming Zeldis webinar on 6/27, where we will share more about the findings of this research (with a focus on the US). Or, if you’d prefer, please reach out to our financial services Practice Lead, Kathrin Schumacher (Kathrin@zeldisresearch.com) to schedule a custom webinar for you and your team.
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Zeldis’ Caregiver Thought Leadership |
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Zeldis is hard at work on our next thought leadership study – a close look at caregivers and their challenges, pain points, needs, support networks, as well as the overall impact of caregiving. We will be doing initial qualitative IDIs, followed by a quant survey with this population. Please reach out to our Healthcare Practice Lead, Leanne Benvignati (leanne@zeldisresearch.com) to share your input for this research – we welcome your ideas. We will also be presenting the qual results before delving into the quantitative survey, so there will be an opportunity to provide feedback then as well.
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Confronting Challenges to Quantitative Data Collection |
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As most of you likely have experienced, it is becoming more and more difficult to collect high quality, quantitative market research data. Panels are struggling to combat fraud and bots; email sends to client or customer lists are yielding ever-shrinking response rates. For those of you who missed last month’s Zeldis webinar on addressing these challenges, we pulled together a brief summary of our key suggestions on how to optimize data quality and credible market research insights in a challenging environment. |
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Growth and Evolution of Zeldis |
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We are excited to announce a reorganization of our company that we think will help us better serve our clients. Zeldis’ core value proposition has always revolved around our expertise in our core industries. Our recent growth has allowed us to more formally organize around our key industry practices. Moving forward, the Zeldis team will be organized into four key industry segments, each with a newly-appointed, highly experienced practice lead and a team of specialized senior researchers: |
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Amy Rey, Managing Director, will be attending the Quirks New York conference July 19-20. Please reach out to Amy directly amy@zeldisresearch.com to set up a time to meet for coffee, lunch, or to join a Zeldis dinner.
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We would like to announce the promotion of two members of our team (including me 😊). We are excited to take on these new roles and continue to grow along with the company! |
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If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by calling (609) 737-7223, x3007, or by emailing amy@zeldisresearch.com.
Amy Rey, Managing Director, Growth and Strategy
609-737-7223, x3007
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Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.
Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.
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Zeldis Research Associates
106 Straube Center Blvd, Suite F-101
Pennington, NJ 08534
p. 609-737-7223
f. 609-737-9272
Copyright © 2023. All Rights Reserved.
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