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McFarlane Toys, Hasbro Ink Multi-Brand Licensing Deal
Iconic characters from the Hasbro portfolio will soon inhabit another space in the toy department. McFarlane Toys inked a multi-brand licensing deal with the toy and game titan to bring G.I. Joe, Transformers, Power Rangers, and Dungeons & Dragons into its Page Punchers lineup. Read more…
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Licensing Expo Highlights ‘Brands at Play’ as Trade Show Evolution Begins
The cross-pollinating landscape of toys, games, and entertainment is evolving and the Global Licensing Group and Licensing International are making moves to embrace a playful future. “Brands at Play” is the core theme for 2024 and it will extend across both Licensing Expo and Brand Licensing Europe. Read more…
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It’s Officially ‘Game Over’ for E3
The Entertainment Software Association revealed the official end of E3 earlier this week. As video games became mainstream and the business moved into a more digital space that doesn’t rely on physical media, E3 faced challenges that became too hard to overcome. Read more…
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Step2 Releases New Sleds in Time for Winter Season
Step2 is extending its lineup of winter toys. Following a preview at Toy Fair this fall, the Ohio-based manufacturer has released two new snow sleds: the Push Around Sled and the Snow Runner Sled. Read more…
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This Young Adventurer Is Teaming Up with Melissa & Doug for National Park Foundation Collection Tour
Melissa & Doug is partnering with Journey Castillo, a 3-year-old who became the youngest person to visit all 63 U.S. National Parks, to showcase the company’s collection of toys inspired by the parks. Read more at The Toy Insider…
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Wild Republic Ushers in New Era of Sustainable Toys
The company known for its nature- and wildlife-inspired toys and educational efforts has revealed a trailblazing biodegradable toy line. Among the flagship offerings of the new Wild Republic eco-friendly toy line are the Green Guardians playsets and Earthkins plush. Read more…
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Pudgy Penguins to Launch Pudgy World
Pudgy Penguins is launching a Web3 game powered by zkSync Era. Pudgy Penguins is known for its collection of NFT (non-fungible token) penguin characters, which have recently expanded into toys and plush collectibles from PMI Kids’ World. Read more…
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Dwayne Johnson Enters the NacelleVerse as First Looks at ‘RoboForce,’ Comic Book Projects Emerge
Following a successful collaboration on Behind the Attraction for Disney+, Nacelle and Seven Bucks Productions — the company co-founded by Dwayne ‘The Rock’ Johnson and Dany Garcia and led by Hiram Garcia — have forged a partnership for RoboForce. Read more…
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Build-A-Bear Launches New Sanrio Characters
Build-A-Bear has released a trio of new Sanrio products under its Hello Kitty & Friends line. The latest additions include three fan-favorite characters as plush friends: My Melody, Pompompurin, and Kuromi. Read more…
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WildBrain Secures New Licensing Deals for Dr. Seuss Enterprises’ ‘How the Grinch Stole Christmas!’
WildBrain CPLG has secured licensing deals with a variety of brands for Dr. Seuss Enterprises’ beloved Christmas classic, How the Grinch Stole Christmas! for this holiday season and beyond. Read more…
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BRANDmate Returns For Third Edition
The trade fair, conference, and festival BRANDmate is returning for its third edition. The B2B networking event centered around partnerships, collaborations, and licensing will take place on June 19-20, 2024 in Offenbach, Germany. Read more…
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Heathside Trading, Toho International Ink Licensing Agreement for Godzilla
Toho International, the Japanese studio’s U.S.-based subsidiary, has inked a licensing agreement with Heathside Trading and its Khadou Brand for Godzilla merchandise. Read more…
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Star Trek Die-Cast Ships Will Soar to Fanhome Next Year
Fanhome will take on the final frontier with a collection of die-cast replicas of beloved ships from the Star Trek franchise. Read more at The Pop Insider…
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Toikido, Moonbug Entertainment Team Up for New Preschool Show Inspired by Classic Kids’ Game
Toikido and Moonbug Entertainment are following up the success of Piñata Smashlings with PeaKeeBoo, a new animated series for preschoolers. Read more…
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Hasbro Reveals Plans to Cut 1,100 Employees, Close Providence Office
The Rhode Island-based toy and game company has been struggling to revamp its business amid an increasingly challenging environment. In a letter sent to employees earlier this week, the company dropped a lump of coal into the stockings of approximately 1,100 staffers whose positions will be eliminated in the coming months. Read more…
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Spin Master Selects David Voss as its Executive Vice President, Global Toy Design and Development
Spin Master, the global children’s entertainment company, has appointed David Voss as Executive Vice President, Global Toy Design and Development. Voss will fill the newly created position next month at Spin Master’s Los Angeles office. Read more…
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Cepia Appoints Leslie Peck as its Head of Sales for North America
Cepia has selected Leslie Peck to fill its Head of Sales, North America role. The company’s appointment of Peck aligns with its preparation for several product launches next year. Read more…
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WiT Welcomes New Leadership, Board Members
Women in Toys, Licensing & Entertainment is adding new faces to its Board of Directors as it prepares for the years ahead. The organization will also keep four current members serving a second term on the board. Read more…
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Wow! Stuff Appoints Tony White, Valerie Leuzy to Sales Team
Wow! Stuff has brought on two new additions to its sales force. The toy company has selected Tony White as its General Sales Manager and Valerie Leuzy as the Head of European Sales. Read more…
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